Senior Director, Digital Marketing

An Overview of the role

As the Senior Director, Digital Marketing, you will play a critical role in Git Lab's growth trajectory as we evolve from a Dev Sec Ops  platform to an intelligent orchestration platform for software teams and AI agents. You ll translate this positioning shift into digital programs that drive measurable pipeline growth while building the team s capacity to scale with clarity and speed.

Reporting to the VP of Growth Marketing as a key member of the leadership team, you will own the digital growth engine across account-based marketing, integrated campaigns, and paid media. You ll have direct accountability for pipeline generation, stage velocity improvements, and expansion revenue—working in close partnership with Sales to ensure joint ownership of outcomes, not just lead handoffs.

This role requires balancing strategic thinking with hands-on execution: you ll shape how Git Lab competes in market, optimize significant paid media budgets through disciplined experimentation, and establish measurement frameworks that connect digital investments to business outcomes like pipeline by ICP segment, CAC/LTV economics, and attach rates for our AI capabilities.

In your first year, you will scale high-impact programs that showcase the value of Git Lab Duo and our platform to key buying groups (VP Engineering, CISO, Platform Engineering leaders), while establishing experimentation rigor and Sales partnership models that can scale across regions. This is a unique opportunity to serve as a strategic partner and second-in-command within the Growth Marketing organization.

Some examples of our projects:

• Building and scaling targeted account-based marketing programs in close partnership with sales to influence pipeline and revenue in priority segments
• Designing and executing integrated global campaigns that combine content, paid media, email, and digital experiences to drive full-funnel impact across key industries and use cases

• Own and help elevate to the next stage the digital growth engine that delivers marketing-generated pipeline across ABM, integrated campaigns, and paid media, with clear accountability for pipeline quality, stage velocity, and expansion revenue, not just top-of-funnel volume.
• Establish and optimize measurement frameworks that move beyond vanity metrics to business outcomes: pipeline by ICP segment, stage velocity improvements, CAC/LTV economics, attach rates for Duo and Ultimate, and incrementality of channel investments through lift tests and MMM.
• Build deep, trusted partnerships with Sales leadership and field teams, establishing joint accountability for target account engagement, pipeline generation, and deal acceleration. This includes weekly pipeline reviews, shared success metrics (MQAs, stage conversion, win rates), and co-developed account strategies for top-tier opportunities.
• Drive a culture of disciplined experimentation across all digital programs, treating tests as products with clear hypotheses, success criteria, and learning documentation. Establish experimentation governance, baseline models for incrementality measurement, and rapid iteration cycles to optimize channel mix and budget allocation.
• Define, track, and optimize key performance indicators (KPIs) across digital channels, including account engagement, pipeline contribution, conversion rates, and return on ad spend, using data to guide investment decisions.
• Oversee and mentor the ABM and campaign marketing teams, providing clear strategic direction while empowering team members to experiment, iterate, and deliver high-impact programs.
• Own the digital campaign lifecycle, from strategy and planning through execution, optimization, and reporting, ensuring programs are scalable, measurable, and tied to clear business outcomes.
• Drive the use of insights from market trends, customer behavior, and sales feedback to inform digital messaging, content strategy, and channel mix, ensuring campaigns resonate with key personas in the Dev Sec Ops  space.
• Collaborate with the broader marketing organization to integrate digital tactics into global launches, field programs, and partner initiatives, ensuring…