Manager, Web Analytics

Acerca de Bridgestone Bridgestone Americas, Inc. (BSAM), con sede en Nashville, Tennessee, y Bridgestone Europa, Medio Oriente y África (BSEMEA), con sede en Bruselas, Bélgica, operan colectivamente como la región estratégica “Bridgestone West”. Esta región atiende las necesidades comerciales estratégicas de equipos en América, Europa, Medio Oriente y África. BSAM y BSEMEA son subsidiarias de Bridgestone Corporation, con sede mundial en Japón.

Bridgestone y sus filiales desarrollan, fabrican y comercializan una amplia gama de productos y soluciones Bridgestone, Firestone y marcas asociadas para abordar las necesidades de una amplia gama de clientes e industrias.

Job Category Sales, Marketing & Product Management Position Summary We're looking for a Web Analytics Manager to lead our web analytics measurement strategy and roadmap, and to own end-to-end measurement of the digital customer journey. This role brings deep Adobe Analytics / Adobe Customer Journey Analytics (CJA) expertise to drive conversion, engagement, and experience optimization across our digital properties. You'll partner closely with regional marketing, digital channel teams, data teams, and agency partners to turn complex behavioral data into clear, executive-ready recommendations.

Responsibilities Measurement Strategy & Roadmap Lead the web analytics measurement strategy and roadmap, defining priorities for tracking, instrumentation, and reporting capabilities across digital properties

Set the long-term direction for how Adobe Analytics/CJA capabilities evolve to meet business needs

Digital Journey & Diagnostic Analysis Lead end-to-end analysis of the digital customer journey in Adobe Analytics/CJA, identifying key drivers of conversion, engagement, and drop-off across the funnel

Develop deep-dive diagnostics across site experience, landing pages, and channel entry points

Analyze the digital path to purchase — tracking users from initial awareness through conversion and retention — to surface drop-off points, engagement opportunities, and growth opportunities

Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel

Testing & Experimentation Translate A/B and multivariate test results into clear insights and actionable recommendations to improve conversion and user experience

Collaborate with cross-functional teams to define success metrics, analyze test results, and recommend data-driven changes

Support opportunity sizing and risk assessment to inform prioritization decisions

Attribution & Campaign Impact Provide insight into how campaign strategies impact on-site behavior and conversion outcomes

Develop attribution and cohort models to evaluate marketing impact across touchpoints and optimize channel performance

Analyze marketing program effectiveness across digital channels and identify optimization opportunities to improve ROITag Governance, Consent & Privacy Govern site tagging architecture in partnership with Marketing Platform teams, ensuring implementation quality and consistency across properties

Partner with the Privacy team to manage consent management platforms and ensure tags, data collection, and privacy notices comply with applicable regulations and company policy

Serve as the analytics-side owner for privacy notice accuracy as it relates to data collection and tracking behavior on-site Reporting & Data Integrity Partner with Data teams to build standardized performance reporting in Power BICreate standardized monthly, quarterly, and campaign-specific reporting templates and dashboards for consistent stakeholder insights

Partner cross-functionally and with agency partners to validate data sources and maintain consistent, reliable data pipelines (Adobe Analytics/CJA…