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Director of Sales

Job in Belfast, County Antrim, BT1, Northern Ireland, UK
Listing for: Bell Recruitment
Full Time position
Listed on 2025-12-03
Job specializations:
  • Business
    Business Management, Business Administration, Event Manager / Planner, Sales Marketing
Job Description & How to Apply Below

Sales and Marketing Director

We are recruiting a dynamic and proactive Sales and Marketing Director to join our award-winning hospitality team. This senior role is ideal for a motivated leader who thrives on driving revenue, elevating brand presence, and shaping the commercial success of a luxury hotel environment.

The Sales and Marketing Director will be responsible for maximising sales, strengthening the brand, and overseeing the day-to-day operations of the Sales and Marketing function. This includes leading the sales, marketing, events, and revenue teams, while ensuring consistency in culture, guest experience, and commercial performance.

Main Responsibilities & Key Tasks
  • Work alongside the General Manager, Revenue Manager, and senior commercial leadership to deliver strategic business plans, including the annual Sales & Marketing Plan aligned with business objectives and budgets.

  • Lead the Revenue, Sales, Marketing, and Events teams supporting individual development, driving performance, and fostering a cohesive team culture.

  • Drive revenue across all segments by identifying new business, securing groups, contracting transient accounts, and developing key account relationships.

  • Attend and organise industry trade shows, events, FAM trips, press visits, and client showcases, including occasional international travel.

  • Manage the Sales & Marketing expense budget and ensure forecasts align with business expectations.

  • Collaborate with the wider commercial team to ensure adherence to all brand, marketing, advertising, and digital strategies, including reputation management.

  • Complete weekly, monthly, and annual reports as required.

  • Work closely with the Revenue Manager and General Manager to maintain accurate forecasts throughout the year.

  • Stay informed on market trends, competitor performance, tourism initiatives, and industry developments, adjusting strategy accordingly.

  • Provide strong leadership motivating, training, and guiding the team to achieve excellence.

  • Maintain a strong understanding of marketing tools and their effective application.

  • Demonstrate outstanding communication skills, both written and verbal.

  • Work proactively, meet deadlines, and maintain a flexible working schedule when required.

  • Maintain strong organisational skills and the ability to prioritise effectively.

  • Uphold guest-focused values, ensuring a deep understanding of internal and external customer needs.

  • Adhere to company regulations including:

    • Fire safety procedures

    • Health & safety regulations

    • First-aid protocols

  • Undertake additional duties outside of standard responsibilities when requested by senior management.

Minimum Requirements
  • Experience, education, or training that provides the required knowledge and competencies.

  • Minimum 3 years experience as a Sales Manager
    .

  • Previous experience within the hospitality industry
    .

  • Strong written and spoken English.

  • Valid driving licence.

Preferred Requirements
  • Degree-level education.

  • Qualifications in hospitality management, business, sales, revenue, or marketing.

Why Join Us?
  • Work in a unique and inspiring location, surrounded by rich heritage and exceptional design.

  • Be part of an organisation dedicated to employee growth, learning, and career development.

  • Join an inclusive, values-driven culture where every contribution matters.

  • Enjoy competitive salary and a wide range of employee benefits.

  • Work with a team committed to delivering outstanding guest experiences.

  • Be part of a company with a strong focus on sustainability and community impact.

Company Culture

Your role will be more than a job titleit's an opportunity to contribute to a legacy. You will play a central part in delivering unforgettable experiences, supporting a culture of excellence, and helping shape the future of a landmark hospitality destination.

We invite ambitious, passionate individuals to join us and help drive continued success and innovation within our team.

Employee Benefits
  • Retirement plan and/or pension

  • Flexible working schedule

  • Office perks

  • Employee development programmes

  • Employee discounts

  • Free work laptop

  • Referral bonus scheme

  • Competitive salary

  • Family & friends discounted rates

  • Long-service recognition

  • Free meals during shifts

  • Opportunities to work with charitable initiatives

  • Social events and activities

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