Subscription Growth Lead, GolfPass Intl

• Business Segment:
  Digital Platforms & Ventures

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!,

SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, Golf Now and Golf Pass.

BRS Golf Ltd, a division of Versant's Digital Platforms and Ventures, is an innovative technology company that powers solutions to better connect golfers and golf courses. Our BRS Golf course management software helps golf course partners grow rounds and revenue while managing their day-to-day operations. Golf Now is the world's largest online tee time marketplace, connecting millions of golfers with courses worldwide, while Golf Pass is our golf membership program, offering members exclusive benefits, savings and golf content designed to help them get more from the game.

From our award-winning international HQ in Belfast, our teams develop and support web and mobile products used by golfers and golf course operators around the world. We combine technology, industry expertise and a passion for golf to help our partners build more profitable and sustainable businesses while creating better experiences for golfers.

We take pride in offering an exceptional team member experience, with generous benefits and perks designed to provide financial security, support wellbeing and promote a healthy work-life balance. Learn more about working with BRS Golf at  .

This is an opportunity to join a growing international business, help shape the future of golf technology and build your career as part of a collaborative, ambitious team.

We are looking for a Subscription & Growth Lead to take end-to-end commercial ownership of Golf Pass across our International markets.

This is a key role focused on driving the commercial performance and continued evolution of Golf Pass, bringing together Product, Marketing, Operations, Support and Finance to grow membership, engagement, retention and recurring revenue.

You will set the strategy, identify the highest-impact growth opportunities and mobilise cross-functional teams to continually improve the member proposition and subscription performance. Combining strong commercial judgement with customer insight and an understanding of subscription economics, you will turn opportunities into clear priorities and measurable outcomes across multiple markets.

This is an ownership-led, hands-on role. You will be accountable for Golf Pass International’s commercial outcomes, using data and insight to set priorities, identify opportunities and drive initiatives forward. You will work closely with specialist teams across Product, Marketing/CRM, Operations, Support and Finance, while taking on direct analysis and execution where needed to deliver results.

• Define and execute the Golf Pass International strategy, aligned with company goals, budgets and wider Golf Now priorities.
• Own the commercial scorecard for Golf Pass, including member growth, conversion, activation, engagement, renewal, churn and subscription revenue.
• Own forecasting, budget performance and the commercial business cases for major Golf Pass initiatives.
• Act as the internal subject matter expert and single point of accountability for Golf Pass International performance.
• Own the evolution of the Golf Pass membership proposition, including benefits, pricing, packaging, promotions and market-specific adaptations.
• Develop a clear view of what members and prospective members value in each market and use this to shape proposition priorities.
• Partner with Product to define, prioritise and measure subscription features and member benefits, supported by clear commercial cases.
• Ensure the International proposition reflects local customer behaviour and market dynamics rather than relying on a one-size-fits-all approach.
• Identify the biggest opportunities across acquisition, join conversion, engagement, renewal and churn.
• Develop and prioritise retention and proactive churn-reduction initiatives.
• Partner with Marketing and CRM teams on lifecycle strategy,…