Content Creator – Meta Ads

This role involves producing authentic and engaging user-generated content specifically for Meta Ads campaigns, targeting Overlanders and Bush Enthusiasts. The ideal candidate will have a natural South African accent to ensure the messaging resonates with the local audience. The position is remote and initially project-based, with the possibility of future collaborations depending on campaign success and content quality. The content should reflect a genuine passion for outdoor adventure and bush gear, appealing to a community that values authenticity and expertise in the field.

• Create short-form video and/or photo content tailored for Meta Ads, highlighting premium bush gear.
• Develop scripts or talking points that emphasize the benefits and unique features of the products.
• Ensure all content is relatable, engaging, and maintains a high standard of authenticity.
• Collaborate with the project lead to align messaging with campaign objectives.
• Deliver final content assets within the agreed timeline and format specifications.

• Demonstrated experience creating UGC or social media content, preferably for outdoor or lifestyle brands.
• Native or fluent South African accent is essential for audience relatability.
• Strong understanding of Meta Ads content formats and best practices.
• Ability to work independently and deliver high-quality content on a tight schedule.
• Access to necessary equipment for filming and editing (smartphone or camera, basic editing tools).
• Passion for outdoor adventure, bush gear, or related communities is highly desirable.
• Availability for a short-term project with potential for future work.

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