Lead Commercial Manager

ABOUT TIDEAt Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

Tide is available for UK, Indian, German and French SMEsOver 2 million members across UK and India Over $300 million raised in funding

Over 2,800 Tideans globally

Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT

THE ROLE The Banking Payments team is responsible for driving engagement, usage and commercial performance across Tide’s banking payment products and member payment journeys.

We are looking for an exceptional Lead Country Commercial Manager to drive growth and commercial performance across Banking Payments in the UK. This role sits at the heart of Tide’s Payments organisation and will work cross-functionally with Product, Finance, BI, CRM, Operations and Member Success teams to accelerate payment usage, optimise member journeys and deliver strategic commercial initiatives.

This role requires a highly commercial and analytical operator who can translate data and member insight into actionable strategies, campaigns and product opportunities.

The role is based in London with a Hybrid working model. SOME OF THE THINGS YOU’LL BE DOING Revenue Ownership & Forecasting Partner closely with Finance and key stakeholders to set, track and refine commercial projections for Banking Payments, ensuring clear accountability against revenue and engagement targets.

Analytics-Driven Insight Work closely with BI and analytics teams to understand member payment behaviours, identify opportunities and measure performance across key initiatives.

Product & Commercial Strategy Partner with Product teams to shape payment propositions, improve member journeys and influence roadmap prioritisation using commercial insight and member feedback.

Launch Strategy & GTMLead the commercialisation and go-to-market strategy for Banking Payment features and initiatives, ensuring coordinated execution across CRM, in-app, servicing and operational channels.

Lifecycle & Engagement Strategy Work closely with CRM and marketing teams to develop “always on” payment engagement strategies that drive activation, usage and retention.

Stakeholder Management Collaborate across Product, Finance, Operations, Engineering and Senior Leadership teams to align on priorities, performance and strategic direction.

Commercial & Competitor Intelligence Monitor payment trends, competitor propositions and market developments to identify opportunities that strengthen Tide’s Banking Payments offering.

Member Obsession Become an expert in member payment behaviours and needs, ensuring the member voice is central to commercial and product decision-making.

WHAT WE ARE LOOKING FORStrong commercial acumen with experience driving measurable business impact

Proven experience managing commercial performance within payments, fintech or…