Data & Commercial Analytics Manager

Location:

UK / Hybrid / Remote
Department:
Commercial / Affiliate

Reports to:

CEO & CMO

We are looking for a highly analytical, commercially minded Affiliate Data & Commercial Analytics Manager to join our growing team.
This is a hands-on role focused on making sure we are getting paid correctly, tracking the right data, operating on the right commercial deals and identifying opportunities to increase revenue.
You will be responsible for monitoring and analysing affiliate accounts across our portfolio, checking player and revenue data, identifying discrepancies and investigating anything that doesnu
2019t look right.
You wonu
2019t just be reporting what happened. We want you to find out why it happened, identify what weu
2019re missing and tell the commercial team what we should do about it.

• Regularly audit affiliate accounts, networks and operator accounts to ensure data is accurate and complete.
• Check player numbers, deposits, revenue, commissions, CPA and other key commercial metrics.
• Reconcile data between affiliate platforms, operator reports, internal systems and finance records.
• Identify missing, inconsistent or unusual data and investigate the reasons behind it.
• Ensure all affiliate accounts are correctly configured and tracking as expected.
• Monitor new operators and affiliate relationships to ensure reporting is set up correctly from day one.

A major part of the role will be identifying money that we should be earning but arenu
2019t.

• Look for missing players and registrations.
• Identify discrepancies between clicks, registrations, FTDs and reported players.
• Investigate potential shaving or under-reporting.
• Identify unusual changes in conversion rates, player values or revenue.
• Compare operator/network reporting against our own data.
• Flag accounts where reported performance doesnu
  2019t appear consistent with historical trends.
• Investigate missing commissions, incorrect CPA payments or revenue-share calculations.
• Ensure players are being attributed to the correct source and commercial deal.
• Escalate issues to affiliate managers, networks and operators when required.

Youu
2019ll be responsible for making sure we are actually operating on the best and agreed commercial terms.

This includes:

• Checking that the correct CPA, revenue share or hybrid deal is being applied.
• Comparing live deals against contracts and agreed commercial terms.
• Identifying accounts where the wrong deal has been applied.
• Monitoring deal changes and ensuring they are reflected correctly in reporting.
• Identifying opportunities to renegotiate commercial terms.
• Highlighting operators where performance suggests we could secure a better deal.
• Making sure bonuses, uplifts, minimum guarantees and other commercial arrangements are being correctly accounted for.

• Produce regular affiliate performance reports and dashboards.
• Analyse revenue, player acquisition, conversion rates, player value and profitability.
• Identify trends, anomalies and changes in performance.
• Compare performance across operators, brands, markets, traffic sources and time periods.
• Develop reporting that gives the commercial team a clear understanding of what is driving revenue.
• Turn large amounts of data into clear, actionable insights.
• Provide regular updates on issues, opportunities and potential revenue leakage.

This is an important part of the role. We want someone who is constantly asking: “Where are we leaving money on the table?”

You will be expected to identify quick wins such as:

• Missing players that need to be claimed.
• Incorrect CPA or revenue-share deals.
• Operators where a commercial…