Digital Marketing Manager Exclusive

Digital Marketing Manager, Belfast - Exclusive

Abacus is exclusively managing an outstanding opportunity in Belfast, for a dynamic and fast-growing international company. The brand offers a reputation for excellence and you will join them at a critical period of growth. Based within the firm’s Digital Marketing team, there is an excellent role for an experienced digital marketing professional to lead multi-channel growth, in a collaborative, high-performing environment.

You will support and deliver the digital strategy across website, search and email, manage a small team, and partner closely with other functions including Business Development and Communications teams. The goal is to drive measurable impact on digital performance, external brand awareness and with internal stakeholders. You will focus on:

• Digital strategy & governance:
  Support and deliver the digital marketing roadmap across website, CMS, email, SEO and AEO/GEO
• Day to day oversight on website design, development and upgrade analysis, analytics and enterprise CMS.
• Day-to-day oversight on the offshore development team, backlog management and sprint planning.
• Technical SEO and AEO/GEO leadership which is a big focus:
  Lead technical audits, optimization for both on-page and off-page
• Champion generative AI implementation use cases, within the wider BD & Marketing community
• Email marketing:
  Drive improvements to campaign activation and effectiveness, build case studies and strong brand positioning
• Data, analytics & insight:
  Shaping and driving the reporting and insights into our digital channels; including GA4, Kentico CMS, Linked In, Inter Action CRM, Looker Studio and Power BI
• Stakeholder management:
  Act as a trusted adviser to all professional levels and across all functions within the UK and internationally
• Technology & data ecosystem:
  Work closely with CRM/BD teams to aggregate and integrate digital journeys with the CRM
• Developing our digital marketing processes and channels to make sure they are GDPR compliant and liaising with our legal and risk teams
• Spot new opportunities and trends and build business cases for new digital tools, technologies and methods that we may wish to pilot
• Advising marketing teams and the business on digital best practice both within the UK and internationally
• Act as a resource and role model for team members, offering guidance and support to enhance performance and growth.

The right candidate will demonstrate 5+ years expereince in digital marketing, with significant time in professional services. Along with:

• Strong technical SEO expertise, hands-on experience with email marketing (esp B2B)
• Proven autonomy and leadership capability, ideally gained in a professional services environment
• On systems, ideally strong experience of Vuture VX, plus experience with GA4, Looker Studio, Power BI all welcomed; ideally, offering the ability to deliver insight with a commercial focus. Exposure to Inter Action is an advantage or an equivalent CRM.
• Technical proficiency - Experience managing enterprise CMS and websites (and managing upgrades is useful).
• Deep understanding of technical and content SEO, AHRef experience is beneficial.
• Strong working knowledge of generative AI and experience of operationalizing use cases, particularly within a search context. This is a strong advantage.
• Degree or equivalent professional experience - relevant certifications welcomed.
• Knowledge of Accessibility standards for websites and digital channels.
• Communication & interpersonal skills:
  Strong analytical, verbal and written communication skills to deliver reporting, manage projects and build relationships with internal clients and external suppliers.
• Attention to detail:
  Meticulous attention to detail to ensure quality control and high standards in all work.

The company is keen to attract best-in-class people and are willing to offer highly competitive salary packages. A bonus will also be available along with an outstanding range of perks and benefits including healthcare (private medical, cash plan, dental insurance and more), pension, life assurance, income protection, critical illness cover, annual holidays and bank hols, cycle to work, gym discounts and more.

This company offers a real commitment to diversity and a positive and flexible culture. They are keen to attract and hire people with ambition who can help the company grow substantially and continue the success. To join this multi-award-winning company, send your CV to Abacus immediately.