Insights & Performance Manager

Job Overview

Job Title: Insights and Performance Manager

Department: Advertising

Function: Data and Analytics

Reporting to: Head of B2B Operations and Performance

Location: Belfast

Type: Full time;
Permanent;
Hybrid.

We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society.

Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices.

As the Insights & Performance Manager, you will lead the development, delivery, and evolution of data‑driven insights that power commercial decision‑making across Mediahuis’ premium news brands, including Independent.ie,  and

You will oversee advertising audience, digital insights and performance reporting, including display, audio, and video formats, ensuring stakeholders have clear, actionable intelligence that drives growth in digital advertising effectiveness. Working closely with ad operations, you will utilise platforms such as Google Ad Manager (GAM) to deliver accurate, timely performance data across all commercial channels.

This role blends analytical expertise, commercial acumen, and leadership. You will manage and mentor a small team, champion best‑in‑class reporting practices, and collaborate closely with sales, operations and product teams to enhance performance across the B2B advertising business.

• Lead the analysis of digital audience behaviour, advertising performance, and revenue/yield trends to support strategic commercial decision‑making.
• Oversee the creation of advanced audience segments using behavioural, contextual, and demographic data to support targeting and campaign performance.
• Collaborate with commercial teams to identify performance drivers and optimisation opportunities that strengthen advertiser outcomes and support revenue growth.
• Utilise Google Ad Manager (GAM) to manage and interrogate ad delivery data to help troubleshoot discrepancies, and support inventory and yield analysis across direct and programmatic channels.
• Enhance performance reporting for audio and video advertising campaigns.

• Own the development and maintenance of dashboards and reporting suites across Power BI, Google Data Studio, Big Query and other internal tools.
• Ensure reporting is accurate, timely, and aligned with business KPIs, enabling stakeholders to monitor performance effectively.
• Develop enhanced measurement frameworks, including attribution, test‑and‑learn approaches, and performance benchmarking.
• Translate complex data into clear narratives and recommendations for senior leadership.

• Act as a trusted advisor to senior commercial leaders, providing insight that shapes pricing, product, audience strategy, and revenue initiatives.
• Support the development of new advertising propositions through insight‑led analysis of market trends, advertiser needs, and audience behaviour.

• Line‑manage, coach, and mentor team members, fostering a culture of curiosity, continuous improvement, and analytical excellence.
• Support capability development across the wider commercial team by sharing best practice in AI & data literacy, measurement, and performance analysis.

• Drive improvements in data quality, reporting workflows, and analytical processes to increase efficiency and reliability.
• Identify opportunities to automate manual reporting tasks and streamline operational performance.
• Stay informed on emerging technologies, AI and digital advertising trends, applying relevant innovations…