Paid Digital Marketing Specialist

Lead and manage all paid digital channels including Google Ads, Microsoft Ads, Meta Ads, and Tik Tok Ads

• Plan, launch, and optimise campaigns focused on acquiring new pet insurance customers (B2C)
• Develop and implement ongoing paid media strategies to improve acquisition cost, conversion rate, and ROI
• Own Google Ads performance, with deep experience in:
  Search Campaigns, Performance Max Campaigns and You Tube / Demand Gen Campaigns
• Leverage Google Analytics 4 (GA4) for attribution reporting, data-driven insights, and audience segmentation
• Build and maintain audiences across platforms for effective retargeting, nurturing, and cross-sell campaigns
• Monitor and analyse campaign performance, producing clear, actionable reports and recommendations
• Collaborate with creative, content, and CRM teams to align messaging and ensure full-funnel performance
• Test and experiment with new platforms, ad formats, and bidding strategies to drive growth
• Stay up to date with industry trends, competitor activity, and emerging digital marketing opportunities

• Fully remote role

• Minimum 5–6 years’ hands‑on experience managing paid digital campaigns
• Proven success in Google Ads account management, particularly Search, Performance Max, and You Tube/Demand Gen
• Strong experience with Microsoft Ads, Meta Ads, and Tik Tok Ads
• Advanced skills in Google Analytics 4 — especially for attribution, audience creation, and performance reporting
• Experience running lead generation and nurturing campaigns, ideally within competitive B2C markets
• Excellent analytical, problem-solving, and communication skills
• Highly data‑driven, detail‑oriented, and performance‑focused
• Comfortable working independently and taking ownership of channel performance and strategy

• Passionate about pets (bonus points if you’re a pet owner yourself!)