Front-End Development and Conversion Rate Optimization

Front-End Development and Conversion Rate Optimization at elevenlabs.

About the role We are looking for a Conversion Rate Optimization Manager to lead our experimentation efforts and drive signups, activations, and revenue. You will manage the entire on-site funnel, creating a data-backed testing program that improves performance across our marketing pages and onboarding flows.

Location:

Remote (NA and EU) or offices in Dublin, London, New York, and Warsaw

Engagement:
Full-time

Team:
Growth

• Develop and manage the CRO strategy and testing roadmap for our marketing site and onboarding funnels.
• Generate test hypotheses using session data, user research, and analytics.
• Build, QA, and deploy A/B and multivariate tests while ensuring statistical integrity.
• Collaborate with engineering, design, and copy teams to ship high-quality test variants.
• Evaluate test results, document insights, and implement winning changes permanently.
• Set up end-to-end funnel tracking to ensure accurate measurement of conversion impact.
• Coordinate with lifecycle and performance marketing to align on-site conversion with traffic sources.
• Increase the speed and precision of our experimentation program as we scale.

• Demonstrated history of managing a CRO program that produced verifiable revenue and conversion growth.
• Practical experience with A/B testing platforms like Growth Book, Statsig, Optimizely, or VWO.
• Proficiency in web analytics tools such as Mixpanel, Amplitude, or GA4.
• Front-end development skills including JavaScript, CSS, and HTML.
• Strong grasp of statistical methods, including sample size requirements and significance testing.
• Experience optimizing funnels for both lead-gen and self-serve user journeys.
• Ability to work independently in a fast-paced environment and build programs from scratch.
• Strong communication skills to translate complex data into actionable business decisions.

• Background in server-side testing or feature-flag-based experimentation.
• Experience marketing products to technical users like developers or infrastructure teams.
• Experience building experimentation infrastructure or working directly with data and BI teams.

• HTML, CSS, Java Script
• A/B testing platforms (e.g., Growth Book, Statsig, Optimizely, VWO)
• Web analytics (e.g., GA4, Amplitude, Mixpanel)

• We offer an annual discretionary stipend for professional development and a separate stipend for social travel to meet colleagues.
• We host an annual company offsite in a new international location each year.
• A monthly co-working stipend is provided for those not working from our main hubs.