Digital Marketing Executive

Overview of the company

Our client is an award-winning print and brand design business based in Belfast. Having experienced significant growth over the past 15 years, the company continues to invest in its digital and e-commerce offering.

They are now seeking a creative, analytical and commercially focused Digital Marketing Specialist to shape their digital strategy and help maximise the potential of their recently developed e-commerce platform.

• Competitive salary, dependent on experience
• Permanent, full-time position
• Opportunity to take ownership of the company's digital marketing strategy
• Significant influence over the development of its e-commerce offering
• Collaborative and creative working environment
• Belfast-based role with an established and growing business

• Degree in Marketing or a related field
• Minimum of two years' digital marketing experience
• Experience developing and delivering digital marketing strategies
• Knowledge of Google Ads and Google Analytics
• Experience with marketing automation platforms
• Email marketing experience.
• Knowledge of web publishing, SEO tools and website content management
• Strong attention to detail and the ability to manage multiple priorities
• Creative, commercially minded and comfortable working in a fast-paced environment

• Develop and implement the digital marketing strategy across two established brands
• Ensure a consistent and engaging brand presence across all digital channels
• Use data and customer insights to shape the e-commerce product portfolio and commercial offering
• Create and deliver promotional campaigns covering product launches, client projects, company news and brand activity
• Manage the digital marketing calendar and coordinate campaign delivery
• Maintain and improve online content and the overall customer journey
• Track campaign performance and provide actionable insights
• Manage the digital marketing budget and maximise return on investment
• Create engaging blogs, website copy and other digital content
• Manage organic social media channels across both brands
• Monitor and respond to online comments and enquiries
• Build relationships with customers, prospects and industry partners

To apply for this Digital Marketing Specialist position, submit your CV or contact Titto Henry at VANRATH for a confidential discussion.

Skills:
Marketing Digital Marketing Communications Events Planning SEO Email Marketing

Benefits:
Training Career progression Insurance.