Technical Web Development Lead

Lead the technical evolution of a high-growth digital platform!

We’re looking for a Technical Web Development Lead to take ownership of the technical development, optimisation and evolution of Lime Solicitors’ digital platform.

This is a high-impact role for someone who enjoys working at the intersection of web development, cloud infrastructure, digital analytics, technical SEO, marketing technology and conversion optimisation.

You’ll play a key role in supporting an ambitious digital acquisition strategy, helping to build a faster, more flexible and more dynamic web platform that supports growth across paid search, organic search, local search, AI-driven discovery, video and digital enquiry journeys.

This isn’t simply a website rebuild. You’ll be responsible for optimising the existing Word Press environment while progressively designing and implementing a modern, scalable future-state platform.

You’ll have the opportunity to make a genuine commercial impact, working closely with marketing specialists, lawyers, content teams and the contact centre to turn business and customer needs into effective digital experiences.

• Lead the technical evolution of the Lime Solicitors website into a modern, scalable and decoupled architecture.
• Work with Google Cloud Platform, including Cloud Run and cloud-based deployment environments.
• Support the implementation of a headless CMS and flexible frontend architecture.
• Maintain and optimise the existing Word Press platform while the future-state environment is developed.
• Develop a phased transition roadmap, testing and validating new functionality before wider implementation.
• Build reusable components, templates and modular page structures that allow content teams to create and amend landing pages without constant developer intervention.
• Develop dynamic and interactive website experiences that improve engagement and conversion.
• Own website deployment, hosting, reliability, performance and release management.
• Troubleshoot technical issues and maintain clear technical documentation.

• Implement and maintain GA4 and server-side Google Tag Manager.
• Develop server-side tracking solutions to improve attribution and campaign optimisation.
• Build processes for capturing click identifiers and conversion data, including GCLID and equivalent identifiers.
• Support offline conversion imports and value-based bidding.
• Create secure data workflows that allow estimated case values and conversion milestones to be passed to advertising platforms.
• Work across website, marketing and operational systems while respecting data access, security and compliance requirements.

• Support technical SEO across the website, including site speed, indexing, structured content and landing-page architecture.
• Improve local search visibility through Google Business Profiles, local landing pages and location-based SEO.
• Support Local Services Ads and associated technical and verification requirements.
• Help develop the technical foundations required for improved visibility across AI and generative search.
• Develop structured, semantic content and internal linking strategies that support modern search behaviour.
• Support video-led acquisition through effective embedding, metadata, transcripts, captions and page structures.

• Use behavioural analytics and conversion-rate optimisation to identify opportunities to improve digital journeys.
• Test landing pages and reduce friction across key conversion points.
• Look beyond the website itself and consider the complete journey from ad click → landing page → form/call/chat → intake → conversion.
• Work with the contact centre to launch and optimise online chat, including routing, hand-offs and operational processes.
• Build trust signals into key journeys through effective presentation of lawyer expertise, reviews, case studies and authoritative content.
• Ensure accessibility and inclusive UX principles are embedded across the platform.
• Work closely with lawyers, subject matter experts, paid marketing specialists, content teams and the contact…