Global Sales & Marketing Business Analyst

Location: Belfast City District

Global Sales & Marketing Business Analyst (Belfast, NI)

Job Summary Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.

You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.

What can Wolfspeed do for you?

Offer a high-visibility role supporting enterprise digital transformation initiatives

Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes

Enable career development in a fast-paced, innovative environment

Give exposure to global teams and large-scale business systems

What can you do for Wolfspeed?

Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support

Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions

Design and optimize key Lead to Cash Business processes such as:

Account. Opportunity, and design registration management

Channel data and distribution management

Sample orders, pricing management, and quotationsPOS and channel inventory reconciliation

Manage all Salesforce data models and business process life cycles

Configure workflows, approvals, and automation to support sales execution and pipeline management

Support integrations between Salesforce, ERP, and related enterprise systems

Develop reports and dashboards to support decision-making and business visibility

Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery

Identify opportunities to improve processes through automation and emerging technologies

Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes

Contribute to use cases such as:

Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
Streamlining documentation, knowledge access, and user support through AI-enabled tools

Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems

Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops

Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards

Provide training and ongoing support to business users

Skills and Certifications Bachelor’s degree in Computer Science, Information Systems, Business, or related field5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
Strong experience in designing and supporting end-to-end Salesforce processes, including:

Lead management, opportunity lifecycle, and pipeline management

Sales operations, forecasting, account management, and customer engagement processes

Pricing and channel management

Proven ability to configure and optimize Salesforce capabilities, including:

Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)
Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)
Reports and dashboards for operational and executive-level insights

Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes

Hands-on experience supporting or collaborating on:

Integrations using REST/SOAP…