Global Sales & Marketing Business Analyst

Global Sales & Marketing Business Analyst (Belfast, NI)

Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth. You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.

• Offer a high-visibility role supporting enterprise digital transformation initiatives
• Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes
• Enable career development in a fast-paced, innovative environment
• Give exposure to global teams and large-scale business systems

• Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support
• Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions
• Design and optimize key Lead to Cash Business processes such as:
  Account/Opportunity, and design registration management, Channel data and distribution management, Sample orders, pricing management, and quotations, POS and channel inventory reconciliation, Manage all Salesforce data models and business process life cycles
• Configure workflows, approvals, and automation to support sales execution and pipeline management
• Support integrations between Salesforce, ERP, and related enterprise systems
• Develop reports and dashboards to support decision-making and business visibility
• Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery
• Identify opportunities to improve processes through automation and emerging technologies
• Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes
• Contribute to use cases such as:
  Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
• Streamlining documentation, knowledge access, and user support through AI-enabled tools
• Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems
• Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops
• Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards
• Provide training and ongoing support to business users

• Bachelor’s degree in Computer Science, Information Systems, Business, or related field
• 5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
• Strong experience in designing and supporting end-to-end Salesforce processes, including:
  Lead management, opportunity lifecycle, and pipeline management, Sales operations, forecasting, account management, and customer engagement processes, Pricing and channel management
• Proven ability to configure and optimize Salesforce capabilities, including:
  Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent), Custom objects, fields, page layouts, and security models (roles, profiles, permission sets), Reports and dashboards for operational and executive-level insights
• Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes
• Hands-on experience supporting or collaborating on:
  Integrations using…