ECommerce Marketing Specialist

Overview of the Company

Our client is an award-winning print and brand design business based in Belfast, combining creative expertise with a growing digital and eCommerce offering.

The business is continuing to develop its online proposition and is looking for a commercially minded E-Commerce & Digital Marketing Specialist to help shape its digital strategy, increase online revenue and deliver an excellent customer experience.

This is a hands-on role combining eCommerce management, digital marketing, website optimisation, customer acquisition and digital product development.

• Competitive salary, commensurate with experience
• Opportunity to play a key role in shaping a growing eCommerce function
• Creative and collaborative working environment
• Opportunity to influence digital strategy and product development
• Varied role combining commercial, creative and analytical responsibilities
• Career development within a growing business

• Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business or a related field
• Around 2 years' experience in an eCommerce and digital marketing role
• Experience with digital marketing automation software
• Experience using Google Ads and Google Analytics
• Knowledge of website publishing and CMS platforms
• Experience developing and executing email marketing campaigns, ideally using Klaviyo
• Strong knowledge of SEO and relevant optimisation tools
• Ability to manage multiple priorities in a fast-paced environment
• Creative mindset with the technical confidence to bring ideas to life

• Develop and implement the eCommerce and digital marketing strategy across the business's online brands
• Manage website content, landing pages, promotions and online merchandising through the CMS
• Influence the eCommerce product portfolio and commercial proposition using data-driven insights
• Identify opportunities to maximise online revenue and customer acquisition
• Ensure websites remain technically sound, mobile responsive, user-friendly and SEO compliant
• Monitor website performance, uptime, page speed and customer usability
• Develop and execute digital promotional campaigns and product launches
• Manage the digital marketing calendar and ensure campaigns are delivered effectively
• Shape online content and the overall customer experience and UX journey
• Track digital marketing performance and provide actionable commercial insights
• Produce and interpret digital marketing reports to identify opportunities for growth
• Manage the digital marketing budget and maximise return on investment
• Create engaging blogs, website content and other digital assets
• Manage organic social media channels across the company's brands
• Monitor and respond to social media engagement while building relationships with customers, prospects and industry partners
• Work collaboratively across the wider business to support brand growth and digital product development