Marketing Technology, Data & Automation Manager

Location: Belfast, High Wycombe (UK) or Ulm (Germany)

Business: Oxford Instruments, Imaging & Analysis

Working pattern: Hybrid

Contract type: Permanent, full time

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level.

We are looking for a Marketing Technology, Data & Automation Manager to join our Imaging & Analysis business. This is an exciting opportunity to shape how marketing technology, customer data and automation are used across a global, technology-led organisation.

You will manage and optimise our marketing technology platforms, improve the quality and use of customer data, and help our marketing teams deliver more effective campaigns and customer experiences. Working with regional and segment marketing teams, Business Systems and external partners, you will connect technology, data and people to support business growth and marketing performance.

In this role, you will:

• Manage and optimise marketing technology platforms, including CRM, marketing automation and customer data platform solutions.
• Identify opportunities to improve marketing processes, automation and operational efficiency through the effective use of technology.
• Monitor marketing technology trends and maintain the marketing technology roadmap.
• Work with Business Systems to define and prioritise requirements for integrations, enhancements and new capabilities.
• Support testing, validation, implementation and user adoption activities.
• Maintain marketing data standards, taxonomies and governance processes.
• Monitor data quality, consent and communication preference processes, promoting compliance with agreed standards and relevant regulations.
• Ensure consistent campaign structures, tracking and data management practices are used to support reliable reporting and attribution.
• Develop and maintain reports, dashboards and insights that support marketing performance measurement and decision-making.
• Deliver training, guidance and user support on marketing technology, data management and operational best practice.
• Manage relationships with relevant technology vendors and support partners.
• Identify and implement continuous improvements that enhance marketing effectiveness, reporting and operational performance.

You will be organised, analytical and curious about how technology can improve marketing performance. You will enjoy solving problems, building relationships and helping colleagues adopt better ways of working.

You will be comfortable balancing effective governance with practical business needs and able to communicate clearly with stakeholders who have different levels of technical knowledge.

You will also be:

• Collaborative and relationship-focused.
• Customer and user-focused.
• Proactive and self-motivated.
• Adaptable and willing to learn new technologies.
• A confident communicator and trainer.
• A pragmatic problem solver with strong attention to detail.

You will bring:

• A degree-level qualification in Marketing, Business, Information Systems, Data Management or a related discipline, or equivalent professional experience.
• At least three years’ experience in marketing operations, marketing technology, CRM, marketing automation or customer data management.
• Experience working with CRM, marketing automation and customer data platforms.
• An understanding of lead management, campaign execution and marketing operations processes.
• Experience supporting marketing technology implementations, enhancements or integration projects.
• The ability to gather, document and communicate business requirements.
• Experience working with customer data, segmentation and reporting processes.
• An understanding of marketing attribution, campaign tracking and performance measurement.
• Practical knowledge of consent management and communication preference processes.
• Strong analytical and problem-solving skills.
• Experience developing reports, dashboards and operational insights.
• Strong stakeholder management and communication skills.
• Experience delivering training and user support.
• Proficiency in Microsoft Excel and reporting tools.

It would be beneficial if you also have:

• Experience with SAP Sales Cloud and marketing automation platforms.
• Experience working with customer data platforms.
• Familiarity with Power BI or a similar reporting solution.
• An understanding of integration concepts and data flows between…