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Senior Strategic ABM Manager
Job in
Belfast, County Antrim, BT1, Northern Ireland, UK
Listed on 2026-10-09
Listing for:
Pure Storage
Full Time
position Listed on 2026-10-09
Job specializations:
-
IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.
THE ROLE We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value. This role will focus on high-impact campaigns aligned to the Financial Services industry, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement.
This is a hands-on, strategic role that blends Financial Services vertical expertise, ABM strategy and execution, and cross-functional leadership. The ideal candidate brings a deep understanding of Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment.
WHAT YOU'LL DO Financial Services Vertical-Centric ABM Campaigns:
Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges.
Cross-Functional Collaboration:
Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
Data-Driven Insights & Reporting:
Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
Executive Engagement:
Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services. ABM Innovation & Enablement:
Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
Mentorship & Best Practices:
Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
Budget Management:
Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.
WHAT YOU BRING
10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
Experience enabling sales teams with tailored messaging and account-based strategies.
Team mentorship or leadership experience is a plus.
Success Metrics Pipeline contribution and acceleration from strategic vertical accounts
Engagement and conversion within targeted industries
Stakeholder alignment and…
Position Requirements
10+ Years
work experience
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