CRM Delivery Specialist

Company Description Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally.

We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values.

Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description Role Summary The CRM Delivery Specialist will gather requirements, plan, execute, and report on evidence-based email marketing activities. They will provide support, recommendations, and best-practice guidance to marketing colleagues on campaign setup and management. The role involves actively contributing to team and departmental objectives while demonstrating a strong understanding of customer needs and competitive dynamics to develop effective marketing plans and inform commercial decisions.

The specialist will collaborate closely with internal stakeholders across marketing teams and departments to ensure alignment and drive successful outcomes.

Key Accountabilities Collaborate with marketing planning teams and CRM Delivery Manager to provide guidance on best practices for email planning and execution.

Leverage channel expertise to execute campaigns and one-off emails, working closely with stakeholders in content and CRM teams to ensure alignment

Analyze campaign performance metrics and provide actionable insights and recommendations to planners for continuous improvement

Design, implement, and optimize email performance strategies, sharing key learnings and results with broader teams to enhance overall campaign effectiveness

Utilize templates and pre-approved assets managed by the CRM Automation team to ensure brand consistency and compliance when building customer journeys

Maintain and update reports, budgets, and trackers as required to support operational efficiency and transparency

Foster strong working relationships with colleagues, customers, potential customers, and third-party service providers to ensure seamless collaboration and delivery

Take ownership of personal development by identifying and addressing skills gaps, proactively seeking opportunities to enhance expertise and performance

Qualifications

Knowledge and Qualifications Strong understanding of best practices in email strategy, execution, and testing

Proficiency in delivering high-quality email campaigns using platforms such as Salesforce Marketing Cloud or Pardot Ability to analyze data effectively and translate insights into actionable strategies

Solid knowledge of data management best practices and relevant legislation (e.g., GDPR, CAN-SPAM)
Experience in gathering requirements and data, and leveraging insights to inform and optimize campaign plans

Familiarity with industry best practices and compliance with data protection regulations

Proficiency in core Microsoft Office…