Digital Marketing Specialist

Digital Marketing Specialist Social media  paid media We're hiring. And we're looking for someone who genuinely gets digital marketing. Someone who can look at a brand and immediately start thinking about the content it should be creating, the audiences it should be reaching and the campaigns it could be running. Someone who gets just as excited about a great piece of content as they do about seeing a paid campaign start to perform.

Because this role sits right in the middle of both. You'll work across organic social media and paid digital activity for a varied portfolio of Digital 24 clients, helping us create work that doesn't just look good on a feed, but actually does something for the businesses we work with. The role This isn't a schedule a few posts and move on?

kind of social media role. You'll be involved in the thinking behind the activity. You'll get to know your clients, understand their audiences, develop content ideas, plan campaigns, analyse what's working and use those insights to make the next month even better. On the paid side, you'll help build, manage and optimise campaigns, particularly across Meta, with a strong focus on results rather than vanity metrics.

Some days you might be writing captions and planning a month of content. Others you'll be inside Ads Manager checking campaign performance, testing audiences, reviewing creative or figuring out why one ad is outperforming another. What you'll actually be doing Developing organic social media content plans and strategies for clients Creating strong, platform-first ideas for Facebook, Instagram, Tik Tok and Linked In Writing engaging social copy that actually sounds like the brand you're writing for Briefing and working alongside our content and performance teams Keeping on top of social trends, platform changes and emerging opportunities Scheduling and managing social media content Supporting community management and engagement Supporting influencer marketing and brand collaborations, from identifying the right creators and partners through to campaign coordination and delivery Setting up, managing and optimising paid social campaigns, particularly Meta Ads Understanding audiences, targeting, objectives, creative and campaign structure Monitoring campaign performance and spotting opportunities to improve results Testing creative, copy, audiences and campaign approaches Looking beyond the numbers and being able to explain what they actually mean for the client Contributing to client meetings, monthly reporting and recommendations Working closely with the wider Digital 24 team across strategy, content and performance marketing What we're looking for You don't need to know absolutely everything.

Nobody in digital marketing does, and anyone who tells you otherwise probably hasn't checked how many times Meta changed something this week. But you do need really strong foundations. You'll ideally have hands-on experience working in digital marketing, either agency-side or in-house, and be comfortable working across multiple brands and priorities. You'll understand the difference between creating content because we need something to post?

and creating content with a clear purpose behind it. You'll also have an understanding of paid social and be comfortable navigating Meta Ads Manager. We'd love you to have:
Experience managing business social media accounts Strong copywriting skills A very good understanding of Instagram, Facebook, Tik Tok and Linked In Hands-on Meta Ads experience An understanding of campaign objectives, audiences, targeting and optimisation An eye for what makes strong social-first creative Confidence analysing performance and making recommendations from the data Excellent organisation and…