CRO Specialist

Where ambitious people connect the dots and grow

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work:
Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

As CRO Manager, you'll take dedicated ownership of conversion rate optimisation across , turning the traffic our paid and organic channels generate into sales-ready pipeline. This is a newly created, standalone role where you'll be the specialist voice in the team building a structed, always-on testing and personalisation programme for our core Frontline and Scale-Up audiences.

You'll own the end-to-end web conversion journey, from landing page through to Book a Demo, working closely with Marketing Operations, our website development partners and the wider marketing team to diagnose bottlenecks, run continuous experiments and prove our commercial impact in a way that stands up to scrutiny from senior stakeholders. You'll report directly to Head of Digital Performance.

Roles and responsibilities include:

• Conversion strategy and experimentation:
  Build, own and scale a structured CRO programme for , centred on a continuous roadmap of A/B and multivariate tests, including architecturing and optimising a PLG funnel.
• Journey mapping and friction reduction:
  Map and optimise the web journey for our Frontline and Scale-Up personas, working closely with Marketing Operations to deliver a seamless webform experience.
• Personalisation and segmentation:
  Implement web personalisation and behavioural targeting that tailors the on-site experience to different audience segments and account types.
• Tooling and diagnostics:
  Manage our CRO testing and heat mapping tools (Hotjar) alongside Hub Spot to diagnose conversion bottlenecks and prioritise the experimentation backlog.
• Measurement and reporting:
  Define and report on CRO KPIs, such as Demo Form conversion rate and pipeline velocity, translating test results and behavioural analytics into clear, commercially-framed recommendations.
• Cross-functional collaboration:
  
  Partner with the paid and organic channel owners, content and campaign teams to align the test roadmap with wider marketing priorities and product launches.
• Vendor and budget management:
  Manage the CRO/testing tool budget and work with external website development partners and user testing platforms to execute the experimentation programme.

The successful candidate will demonstrate:

• A proven CRO track record: experience designing and running A/B and multivariate testing programmes, including wire framing and experiment design, that have measurably moved conversion and pipeline metrics.
• Strong analytical skills: confident interpreting GA4 data, heatmaps and session recordings, spotting where prospects drop out of the journey and turning that into a prioritised, evidence-led test plan.
• Platform and tool proficiency: hands-on…