Digital Marketing Manager

Salary:
Up to £60,000 + Bonus + Company Car + Benefits

An exciting opportunity has arisen for an experienced Digital Marketing Manager to play a key role in the growth and development of a new global automotive brand in the UK
.

This is an opportunity to join at an important stage of the brand’s UK development and take ownership of digital marketing activity across performance media, lead generation, SEO/SEM, website, CRM, social media and customer acquisition
.

Working closely with PR, Retailer, Brand and Creative teams, you will develop integrated digital campaigns that build brand awareness, generate high-quality leads and deliver measurable commercial results.

As Digital Marketing Manager
, you will develop and execute digital marketing plans aligned with the overall brand and product strategy.

Your responsibilities will include:

• Develop and deliver integrated digital marketing plans supporting brand, product and commercial objectives.
• Manage digital advertising and lead-generation campaigns across paid search, display, social media, affiliates, automotive publishers and retargeting.
• Lead the SEO and SEM strategy
  , increasing organic traffic, visibility and website performance.
• Manage website content, performance, UX and analytics, working closely with developers and creative partners.
• Collaborate with PR, Retailer and Creative teams to deliver engaging, integrated and brand-consistent campaigns.
• Develop and manage CRM and email marketing programmes to nurture leads and improve customer conversion.
• Manage activity across platforms including Meta, Tik Tok, Linked In and You Tube
  .
• Analyse campaign and customer performance using tools including Google Analytics, GA4 and Meta Ads Manager
  .
• Establish clear KPIs and provide meaningful reporting on digital marketing performance.
• Manage digital marketing budgets and ensure a strong return on investment across all channels
  .
• Monitor competitor activity, emerging technologies and industry trends to identify opportunities for innovation and growth.
• Ensure digital activity complies with relevant advertising standards and data protection requirements, including GDPR
  .

We’re looking for an experienced, commercially focused digital marketer who combines strategic thinking, analytical capability and hands‑on digital expertise
.

Ideally, you will have:

• A bachelor’s degree in Marketing, Communications, Digital Media or a related discipline.
• 5+ years’ digital marketing experience
  , preferably within automotive, consumer goods, technology or another fast‑moving consumer environment.
• Strong knowledge of digital marketing and lead‑generation channels, including SEO, PPC, paid social, programmatic and email marketing
  .
• Experience developing and optimising digital campaigns based on performance, conversion and ROI.
• Strong experience with website CMS platforms such as Word Press or Drupal
  .
• Good working knowledge of GA4 and digital analytics tools
  .
• Strong understanding of social platforms including Meta, Tik Tok, Linked In and You Tube
  , together with their advertising platforms.
• Experience with marketing automation and CRM platforms such as Salesforce, Hub Spot or Mailchimp
  .
• A highly analytical approach with the ability to turn data into actionable commercial insights.
• Excellent project management, communication and stakeholder management skills.
• Experience managing agencies, suppliers and digital marketing budgets.
• The ability to thrive in a fast‑paced, entrepreneurial environment
  .

Automotive industry experience would be highly advantageous, while Mandarin/English bilingual capability would be an additional benefit.

This is more than an opportunity to manage established digital campaigns.

You’ll have the chance to help shape the digital presence and…