Head of Sales

Opportunity: Head of Sales

Contract: Permanent

Location: Belfast Depot based with travel required across NI.

Salary: Competitive + Management Bonus + Company Vehicle

Are you an accomplished sales leader with a strong track record across plant and tool hire, material handling, logistics, warehousing, or construction?

Do you bring strategic drive and commercial vision needed to develop high‑value accounts and lead a high‑performing sales function?

Are you ready to take on a pivotal leadership role within a fast‑growing, ambitious organisation?

We have a new opportunity for a dynamic and ambitious Head of Sales to join to lead our successful sales team in Belfast.

Balloo Hire Centres is a leading provider of tool, plant and welfare equipment for businesses and DIY needs in Northern Ireland. Balloo Hire Centres is part of The Briggs Equipment Group and therefore can offer a local solution with corporate level support.

• Drive revenue growth across all new equipment categories, taking full accountability for departmental budgeting, cost management, and overall commercial performance.
• Embed a culture of SHEQ excellence, ensuring full compliance while leveraging Safety, Health, Environment and Quality as a strategic advantage in the marketplace.
• Develop and implement strategic sales plans for key target accounts to deliver annual revenue, profit, and unit targets.
• Identify and convert high‑value strategic opportunities, accelerating growth across both existing and prospective customer portfolios.
• Lead the pricing strategy, ensuring alignment with Balloo’s commercial goals and market dynamics, supported by clear, evidence‑based competitor and market intelligence.
• Interpret market insights and customer data to pinpoint emerging trends and shape informed commercial decisions across priority sectors.
• Build and mentor a high‑performing sales team, providing strong leadership, clear objectives, and ongoing development to maximise performance.

• A proven track record of leading high‑performing teams to exceed targets across Regional and Key Accounts.
• Demonstrated success in securing new business, winning strategic accounts, and creating new revenue streams.
• Strong commercial acumen with a history of driving sustained revenue growth.
• Experience expanding product or service portfolios and diversifying market offerings.
• The ability to build, nurture, and retain long‑term, high‑value client relationships.
• A flexible, collaborative approach with the willingness to contribute across multiple business functions.
• High levels of personal energy, resilience, and commitment.
• Visionary leadership qualities with the ability to influence, inspire, and set strategic direction.
• Strong people management skills with a passion for coaching, developing, and empowering teams.

• Competitive base salary
• Management Bonus
• Company vehicle
• Future development and career opportunities
• Contributory pension scheme with employer contributions up to 6%
• Paycare and eyecare health scheme
• High street voucher scheme

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment Team, and inform them prior to attending so we can ensure these are met.