Regional Sales Manager

People are at the core of CPM’s business proposition. As a key regional leader within the soft drinks industry, the Regional Sales Manager will place retail at the forefront of delivery across the wider multi-channel business, while shaping a supportive, high-performance culture across multiple field teams. The role requires a winning attitude, strong commercial focus, and a digital mindset.

The focus of this role is to lead Sales Merchandisers, Territory Managers, and Business Development Executives, with retail at the forefront of the asks across the multi-channel business, including out-of-home and grocery. Through clear direction, practical support, coaching, and effective resource planning, the Regional Sales Manager will enable each team to achieve its client Key Result Areas, sales targets, and commercial and operational objectives.

This is a hybrid role combining office-based planning, analysis, collaboration, and client engagement with visible leadership and coaching in the field. The expected working pattern is two days per week in the office and three days per week in the field, subject to change depending on business and client needs.

• Lead, retain, and motivate high-quality, geographically dispersed teams across the region.
• Manage team structures, vacancies, holidays, and sickness to maintain effective coverage, with retail prioritised within the wider multi-channel business, including out-of-home and grocery.
• Build team capability through structured coaching, regular field accompaniment, performance reviews, Personal Development Plans, training, and succession planning.
• Conduct and record regular one-to-one development meetings with team members, documenting agreed objectives, actions, support needs, and progress.
• Create a supportive and accountable environment, removing barriers and giving managers and colleagues the tools, feedback, and direction needed to achieve their objectives.

• Lead, retain, and motivate high-quality, geographically dispersed teams across the region.
• Manage team structures, vacancies, holidays, and sickness to maintain effective coverage, with retail prioritised within the wider multi-channel business, including out-of-home and grocery.
• Build team capability through structured coaching, regular field accompaniment, performance reviews, Personal Development Plans, training, and succession planning.
• Conduct and record regular one-to-one development meetings with team members, documenting agreed objectives, actions, support needs, and progress.
• Create a supportive and accountable environment, removing barriers and giving managers and colleagues the tools, feedback, and direction needed to achieve their objectives.

• Own and deliver regional sales targets for distribution, availability, compliance, and business development, placing retail at the forefront across all assigned channels.
• Develop and implement regional business plans with the Client Service Manager, translating client priorities into clear team objectives and measurable sales targets, with retail leading the asks across the multi-channel business.
• Share best practice across teams and identify growth opportunities and more effective ways of working.

• Ensure all teams complete accurate, timely, and comprehensive visit reports, with retail activity prioritised and supported by reporting across out-of-home, grocery, and business development activity.
• Optimise regional call files, territories, schedules, and journey plans to maximise coverage, productivity, and return on investment.
• Monitor team capacity, execution standards, data quality, and resource…