Vice President of Marketing

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Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.

The Foods Connected Vice President of Marketing will lead the global marketing function during a pivotal scale-up phase, guiding the company’s brand, growth, and market expansion strategy. As a member of the senior management team, you will shape the strategic direction of the business, scale our B2B software platform across multiple industries, and ensure marketing is a core driver of commercial success.

The Vice President of Marketing will oversee an established global marketing operation across EMEA, APAC, and North America, ensuring regional strategies are aligned with global objectives while tailored to local market dynamics. This includes coordinating time zone-sensitive campaigns, managing regional budgets, and adapting messaging to cultural and regulatory nuances.

A strong background in digital marketing for B-2-B enterprise SaaS is essential, with the ability to lead performance-driven strategies across paid media, SEO/SEM, marketing automation, and analytics. You will also bring deep experience in product and account-based marketing (ABM), working closely with sales to target high-value accounts with personalised, insight-led campaigns that drive pipeline and revenue.

In addition, you will drive our product marketing efforts owning positioning, messaging, competitive intelligence, and go-to-market strategies that clearly articulate the value of our platform to diverse industry segments.

As a visible and vocal advocate for the brand and our customers, you will champion a customer centric mindset across Foods Connected, ensuring our marketing reflects the voice of the customer and builds lasting trust and engagement.

Experience in M&A environments is highly desirable, as the VP of Marketing will play a key role in brand integration, communications strategy, and market positioning during potential acquisitions.

Strategic Marketing Leadership – 60%

• Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
• Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
• Oversee global demand generation strategy across all market segments and geographies.
• Works in partnership with our Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
• Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
• Deep expertise in digital marketing, with a strong grasp of performance marketing, analytics, and marketing automation tools.
• Demonstrated success in developing and executing account-based marketing (ABM) strategies in close collaboration with sales to drive pipeline and revenue growth.
• Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
• Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
• Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.

Marketing Operations & Team Development – 30%

• Build, mentor, and scale a high-performing marketing team with clear KPIs and development pathways.
• Design scalable marketing processes and infrastructure to support rapid headcount and geographic growth.
• Establish regional marketing leads or liaisons to ensure local execution and feedback loops.
• Evaluate and implement best-in-class…