Social Content Creator; Organic

We’re on a mission to building a proper fun sports brand. Your job is to make social content that gets shared: short-form video + funny/clever static posts. We’re focusing on Instagram first, and we’ll repurpose winners onto Facebook (and optionally Tik Tok).

This is not “corporate brand social.” It’s sports culture, gift panic, mystery reveals, and community arguments in the comments.

• Come up with high-volume, repeatable formats (reels + meme-ish posts) that fit our brand
• Create and post:
• 4–6 Reels/week (15–30s)
• 3–5 static posts/week (screenshots, memes, “comment battles”, carousels)
• Daily stories (polls, reposts, community)
• Film/edit primarily on phone (Cap Cut is fine) + basic graphics (Canva is fine)
• Build a simple content calendar and keep production moving fast
• Pull UGC from customers, stitch/duet/react, and turn it into “rate this pull” style content
• Community management: reply, pin, prompt, keep banter healthy (no toxicity)
• Track what hits (shares, saves, watch time) and iterate weekly

• Content output is consistent and improving week-on-week
• We become a page people send to mates
• Clear brand voice (fun, football culture) without cringe
• The product is understood because it’s baked into the humour (mystery reveal, gift solve, reactions)

• You’ve made content that gets shared (your own account is fine, it doesn’t need millions of followers)
• You can create quickly, and you don’t get precious about ideas
• You’ve got strong taste: you know what’s funny without trying too hard
• You can shoot/edit confidently and keep it native to the platform
• You can write captions that start comment threads

• Football knowledge (or at least sports culture literacy)
• On-camera confidence (but not required — voiceover + UGC + behind-camera works)
• DTC/ecom experience (not essential if you can prove you can make bangers)