Senior Sales Copywriter

Senior Sales Copywriter

Department: Product Marketing

Employment Type: Full Time

Location: Manchester, UK

What to Expect

You’ll craft and own messaging that connects the Amplience platform to the real-world challenges of commerce brands, helping Sales, Product Marketing, and Marketing teams communicate the “why Amplience” story clearly, confidently, and consistently.

This is a senior hands‑on writing role for someone fluent in SaaS commerce — who understands headless architecture, digital experience platforms, and the content supply chain, and can turn that understanding into persuasive copy that moves deals forward.

• Define and continuously refine Amplience’s sales messaging framework – ensuring value propositions and talk tracks resonate with commerce and digital experience buyers.
• Write high‑impact copy for sales collateral: one‑pagers, brochures, product decks, and pricing guides.
• Partner with the Product Marketing Manager to evolve the commercial narrative for each solution area (CMS, DAM, AI/Workforce, Content Supply Chain).

• Own the tone, clarity, and persuasiveness of Amplience’s Sales and Product Marketing materials.
• Partner with the Designer to deliver polished, on‑brand, visually engaging assets.
• Coach team members and stakeholders on tone of voice, copy best practices, and storytelling principles.
• Collaborate with the Product Marketing Analyst to evaluate sales content performance metrics (e.g., usage, engagement, win rate uplift) and continuously optimise materials.
• Translate win/loss and customer insight data into compelling success stories, objection‑handling content, and field narratives.

• Collaborate with Product Marketing, Marketing, and Product teams on positioning new features and launches.
• Translate technical or platform updates into customer‑ready messaging that clearly communicates business value.
• Write internal and external messaging packs, brochures, sales decks, web pages, FAQs, and launch enablement materials.

• Work with Content Team to craft customer success stories, testimonials, and case study narratives that demonstrate measurable ROI and brand impact.
• Maintain Customer Story Matrix Database to ensure all stories and stats the cross‑functional teams use are approved and up‑to‑date.
• Partner with the Product Marketing Analyst to weave data and proof points into persuasive storytelling.

• Work with Sales Enablement to align messaging with field feedback.
• Partner with GTM Marketing to ensure copy and positioning flow consistently through campaigns, website pages, and external communications.
• Collaborate with leadership to ensure executive narratives and pitch materials reflect Amplience's strategic positioning.

• 5–8 years’ experience in B2B SaaS copywriting – ideally within commerce, content management or Mar Tech ecosystems.
• Proven ability to simplify complex technical concepts into clear, business‑oriented messaging.
• Experience writing for commerce buyers (retailers, brands, or platforms) and understanding of headless, composable, and content supply chain language.
• Demonstrated success producing enablement content (sales decks, one‑pagers, value frameworks, and case studies).
• Strong understanding of SaaS business models, buyer personas, and the full sales funnel.
• Excellent grasp of tone and structure – able to flex from technical precision to high‑level brand storytelling.
• Experience collaborating with design, sales, and product teams in fast‑paced, cross‑functional environments.
• Familiarity with enterprise sales frameworks, MACH and composable space, CMS, personalization, DXP platforms or similar.

• Strategic communicator: able to influence how Amplience’s story is told, not just how it’s written.
• Commerce fluent: understands how technology impacts conversion, experience, and efficiency in retail.
• Collaborative: thrives in partnership with design, sales, and product marketing peers.
• Detail‑obsessed: committed to precision, clarity, and…