Marketing Lead

Head of Marketing - B2B Agritech Startup

Are you as comfortable discussing farm operations as you are building demand generation engines? Can you translate complex agri‑tech products into compelling stories and confidently appear on podcasts or videos?

My client, a fast‑growing B2B Agritech startup, is looking for a Head of Marketing to lead brand, growth, and thought leadership efforts.

• Own full-funnel marketing strategy and execution
• Build brand authority and customer storytelling (case studies, podcasts, webinars, videos)
• Drive demand generation and pipeline growth (ABM, digital campaigns, content, SEO)
• Translate complex product features into practical value for growers and agri‑businesses
• Shape PR strategy, industry partnerships, and communications

• 3‑4 years B2B marketing experience, ideally in AgTech, SaaS, or data‑driven startups
• Strong commercial mindset and data‑driven decision making
• Confident on‑camera communicator
• Understanding of agriculture, supply chains, or farming operations
• Hands‑on, entrepreneurial, and able to scale marketing from the ground up

Experience with AI, precision agriculture, or network in Agritech.

• Shape marketing strategy and execution from the ground up
• High visibility in a fast‑scaling startup
• Become a recognised voice in Agritech innovation

If you have any further questions on the role, please feel free to reach out to Brendan McCrory directly.