Jameson Brand Ambassador Programme

Job title: Jameson Brand Ambassador - Belfast

Location: Belfast, Co. Antrim

Contract type: Initial 12-month contract with potential for a further 12-24 months (performance dependent)

Reporting to: Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.

Closing Date: 24th of June 2026 at 12pm

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well‑known and successful Irish whiskeys and Ireland’s leading supplier of spirits.

The On-Trader remains one of the most culturally influential spaces for Pernod Ricard, a dynamic ecosystem where Jameson is brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers, and trade partners, and ignite advocacy that scales across markets.

The Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams in the host country.

As a Jameson Brand Ambassador, you will gain hands‑on commercial experience, deep brand knowledge and the opportunity to represent the world’s bestselling Irish whiskey globally.

You’ll play a key role in building the brand through education, advocacy and trade engagement. You will lead product training with bartenders and consumers, host tastings, support events and develop relationships, you’ll help grow the brand’s visibility and relevance in your market while championing what makes Jameson distinctive.

Following 2‑weeks of training in both our head office in Dublin & the Irish Whiskey Academy in Midleton, Cork, you will commence your role and work across a wide range of activities such as brand activation, event planning, brand education, mentoring & sales and marketing.

80-90%

You’ll share your new‑found whiskey wisdom with new faces in your market, educating consumers, bartenders & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. You will support the brand’s creative activities and generate content for sharing on digital channels.

10-20% office based:

Supporting your local marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will include monthly reporting on activity, processing expenses and sharing market insights.

Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.

Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.

Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.

Content Creation - Draw on your creative side to capture on‑brand content to share on local & global brand channels.

Share of Mind - Ensure the Jameson brand is front of mind with our consumers.

• Relevant third‑level qualification (or equivalent experience)
• Full, clean driver’s licence and willingness to travel
• Full legal right to work in Ireland is essential
• Bartending and/or hospitality experience
• Experience / interest in travel
• Interest in Music, Art and Culture
• Confident communicator with strong presentation and influencing skills
• Outgoing and personable, with excellent relationship‑building…