Marketing Lead Scale

Role

Marketing Lead - Growth & Scale — Reports to BU Lead

Location: Remote/Hybrid working (UK-based).

Hours: Full-Time 37.5 hours per week

Please note All communication regarding your application should go through the official application channels or our company careers page. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future.

Salary: Up to £60k depending on experience, plus equity

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment. Vestd was founded by Ifty Nasir, who lives and breathes our mission.

Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.

You've built a marketing roadmap the BU leadership team actually uses. Marketing’s pipeline contribution from Growth and Scale is clearer, better measured and improving. Your two Coordinators are doing better work than they were before you arrived. And central Marketing trusts you to represent the BUs while staying aligned on brand, reporting and shared priorities.

BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out

Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales

Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success

Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics

Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators

We're looking for a senior marketer to lead the commercial marketing agenda for two of our largest business units, Growth and Scale. This isn't a campaign manager role: you'll be the person BU leadership turns to when they need to understand what marketing can do for their numbers, and the person who turns that into a clear, prioritised plan that gets delivered.

You'll work closely with a central Marketing team and line-manage two Marketing Coordinators, so you'll need to be as comfortable influencing upwards and laterally as you are coaching a team and rolling up your sleeves on execution when it matters.

We cannot provide an exhaustive list of duties; additional duties may arise, but these will be core elements of this role.

• Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment
• Comfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnel
• Has worked closely with Sales and Customer Success as commercial partners, not just internal clients
• Has coached or managed junior team members
• Operates well in matrixed environments — gets things done through influence as much as authority
• Impeccable attention to detail and a high degree of accuracy
• Excellent written and verbal communication skills
• You must be comfortable with working in a remote-first environment

These will help you stand out from the pack:

• Background in SaaS, fintech or a similarly commercially complex sector
• Experience working alongside a central / shared marketing function
• Startup/scaleup experience
• Knowledge of…