Head of Marketing, Central Services

Overview

The Head of Marketing, Central Services at Kainos will play a critical leadership role in enabling the company’s three business unit marketing teams to operate as a cohesive, data‑driven high‑impact function. Reporting to the CFO, this role is accountable for the marketing technology stack, demonstrating marketing’s impact through reporting, setting marketing standards, embedding governance, and enabling scalable campaign execution.

As the Head of Marketing, you will lead the Central Services marketing function, providing governance and operational excellence across key areas such as digital marketing, marketing technology, campaign operations, reporting, and process design.

• Marketing technology & process optimisation – accountable for the evolution of the marketing technology stack, including , ensuring platforms are secure, governed and teams are enabled with repeatable frameworks, templates and automated processes.
• Marketing governance & prioritisation – define and implement a centralised marketing governance model, act as the control point for Business Units to adhere to central marketing guidance, standards and processes; chair a forum focusing on prioritisation and challenge non‑impactful activity.
• Digital marketing & campaign operations leadership – accountable for the end‑to‑end campaign ecosystem, ensuring high‑quality, scalable digital execution across platforms such as Marketo and MS Dynamics, with clear standards for campaign build, optimisation and performance.
• Reporting, insight & performance management – define and embed standardised reporting frameworks and dashboards that provide clear visibility of pipeline contribution, conversion rates and campaign effectiveness, using data and insight to drive continuous performance improvement and ROI; support teams to demonstrate value in Quarterly Business Reviews.
• Brand governance, standards & enablement – define and enforce brand governance across the organisation by establishing consistent templates, guidelines and quality standards; enable marketers and wider teams with tools, training and frameworks to deliver on‑brand, high‑quality marketing at scale and with AI.
• Business Unit alignment & stakeholder leadership – partner closely with BU Marketing Leaders and Chief Revenue/Marketing Officers to translate business priorities into structured, executable marketing processes and tools, acting as a trusted advisor who balances commercial ambition with operational feasibility.
• Team leadership & capability building – lead and develop a high‑performing Central Services marketing team, building capability across digital marketing and brand while fostering a culture of accountability, governance and continuous improvement.

• Significant experience in a senior marketing leadership role with accountability for digital marketing, marketing operations and campaign delivery at scale.
• Strong expertise in marketing technology, with proven experience working with platforms such as Marketo and CRM systems (ideally MS Dynamics).
• Proven ability to connect marketing activity to commercial outcomes, including pipeline generation, conversion and performance optimisation.
• Experience partnering with senior stakeholders (e.g. Marketing Directors, CROs, BU leadership) to align marketing strategy with business priorities.
• Track record of building and embedding scalable processes.

• Marketo Certified Associate (or strong hands‑on Marketo experience and willingness to certify).
• Experience working with AI and agents across marketing.
• Knowledge of lead generation best practice in a SaaS environment.
• Platform experience of Microsoft Dynamics and Demandbase.

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.

We also believe every candidate deserves a level playing field.