Campaign Operations Senior Marketing Associate

As a Senior Campaign Operations Executive in Kainos, you will be the hands‑on builder behind our campaign engine — translating campaign briefs into well‑built, well‑measured Marketo programmes that launch on time, on brief and on budget.

You will support the Campaign Operations Consultant on day‑to‑day campaign delivery, deputise for them on BAU activity where needed, and act as a go‑to point for other marketers across Workday Product on campaign build standards, reporting and best practice.

• Campaign build & Marketo execution – build Marketo campaigns end‑to‑end, including programme builds, emails, landing pages, forms, smart lists, tokens, nurture flows and triggered campaigns; own campaign QA.
• Marketo flows & automation – design and build Marketo smart campaigns, engagement programmes and operational flows that scale repeatable campaign patterns; look for opportunities to templatise and automate repeat work.
• Consistent standards across campaigns – champion campaign hygiene: UTM tagging, naming conventions, folder structures, program/channel mapping in CRM, list and segmentation hygiene, lead source attribution; document standards and coach other marketers.
• Tactical CRM & campaign reporting – support campaign reporting in Marketo for live campaigns; build and maintain reports; surface issues early; connect performance to pipeline and feed optimisation insights.
• Demandbase‑enabled campaign optimisation – use Demandbase to review Marketo campaigns, use intent data and ABM performance insights to improve targeting, segmentation and follow‑up.
• Supporting the Consultant & wider team – support larger initiatives, take ownership of scoping work streams, peer‑review other builds, contribute to enablement sessions, accelerate inbound lead handling.
• Working as part of a team – work proactively with the Workday Product Marketing Operations team to deliver against OKRs, build relationships and role‑model standards.

• Solid experience in marketing operations or digital marketing with hands‑on campaign build experience in a marketing automation platform.
• Demonstrable experience building Marketo programmes, smart campaigns, landing pages, forms and nurture flows.
• Strong attention to detail and a track record of high build quality, QA discipline and right‑first‑time delivery.
• Good working knowledge of CRM (ideally MS Dynamics).
• Relevant marketing qualifications (e.g. CIM) or equivalent experience.
• Strong communication (written and verbal) and interpersonal skills; ability to coach peers on best practice.

• Marketo Certified Associate or strong hands‑on experience with willingness to certify.
• Experience working with AI and agents.
• Knowledge of lead generation best practice in a SaaS environment.
• Confident applying and enforcing campaign standards – UTM tagging, naming conventions, list hygiene, channel mapping.

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.