Product Marketing Specialist

Team Fee Pay  is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.

Team Fee Pay  is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.

• Finance
• People
• Governance
• Facilities & Equipment
• Football

• A collaborative and supportive culture and working environment
• Competitive salary
• Vitality healthcare
• Standard pension and holidays
• Death in Service
• Wellbeing hub
• Professional development opportunities

• Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
• Translate product features into clear customer benefits and compelling marketing narratives
• Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
• Ensure consistency of messaging across campaigns, channels, and customer touchpoints

• Support the planning and execution of GTM activity for new product features and launches
• Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
• Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
• Support product launch communications including announcements, landing pages, and customer messaging

• Support the creation of sales enablement materials
• Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
• Support internal briefings for product launches and feature updates

• Track and report on campaign performance against agreed KPIs
• Use data and insights to recommend improvements to campaign performance and messaging effectiveness
• Identify opportunities for new campaigns, product improvements, and stronger market positioning

• Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Strong experience in product marketing, campaign marketing, or a similar role
• Experience supporting GTM campaigns and/or product launches
• Comfortable working cross-functionally with teams such as Product, Sales, and Digital
• Strong written communication and copywriting skills
• Analytical mindset with experience tracking campaign performance and reporting on KPIs
• Confident managing multiple priorities in a fast-paced environment
• Proactive, organised, and able to work independently while collaborating closely with senior stakeholders

• Experience in a tech or SaaS business environment
• Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential