Affiliate Manager

ABOUT THE ROLE

We are seeking an experienced Affiliate Manager to join our UK & Ireland Media team. You will be responsible for building and developing relationships with assigned affiliate partners across multiple brands, driving new initiatives and projects to grow the channel within our local structure for the UK & Ireland.

You will report directly to the Affiliate Team Lead while working closely with stakeholders in the UK & Ireland Media team and across the wider cluster, including Marketing, Brand, Creative, and AdTech teams.

The ideal candidate is a self‑driven, self‑motivated individual ready to take ownership of multiple accounts, drive revenue growth, and collaborate on broader strategy with excellent communication, negotiation and presentation skills.

• Building and developing strong relationships with assigned affiliate partners (including PPC, Paid Media, SEO, in‑app and more) across all verticals (casino, live casino, sports betting) and multiple brands.
• Actively expanding our portfolio of accounts by searching for and acquiring new partner relationships, while renegotiating existing agreements to ensure a positive ROI.
• Monitoring affiliate performance and traffic to run effective activities while ensuring high quality of traffic sources and brand safety.
• Managing reward plans in close collaboration with Central AdOps teams and ensuring tracking solutions function as intended.
• Ensuring all material across assigned accounts is up to date, including campaigns, creatives, landing pages, bonus offers, links and more.
• Analyzing metrics from internal tools and platforms to track performance and continuously optimise the accounts (including CAC, NDC, ROI, LTV, Rev Share), and partnering with the Analytics team to evaluate and optimise performance using data‑led insights.
• Navigating tracking and attribution systems by partnering with AdTech teams to maximise measurement capabilities across the channel and ensure accurate forecasting.
• Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the accounts and utilise best practices.
• Working closely with the Central Marketing teams to ensure alignment, consistency and collaboration across markets.
• Maintaining personal networks by participating in meetings, conferences and industry events, including international travel.
• Ensuring full compliance with regional advertising regulations and other compliance standards.

• 2–3+ years of experience in the Affiliate channel within the gaming industry (client side or affiliate).
• Established relationships with industry‑leading affiliate partners is a plus.
• Good knowledge of the affiliate world in the industry, from a technical perspective, through best practices, to long‑term growth.
• Strong analytical mindset, confident in spotting opportunities for growth and professional experience in using analytics tools (Net Refer, Tableau/Looker, Google Analytics or similar).
• Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
• Fluent English is essential for this role, both written and spoken.

• Hybrid work policy – 3 days per week at the office, with flexibility for 2 days at home.
• 4 weeks of Workation (T&C apply).
• Well‑being allowance to support an active lifestyle.
• Private health insurance.
• Employee assistance program providing help and guidance during challenging moments.
• Team and office gatherings throughout the year.