Senior Paid Social Specialist

Senior Paid Social Specialist

Function:
Paid Social | Meta & Tik Tok Advertising | Performance Marketing

Reports to:

Growth Strategist

Core Responsibility:
Deliver profitable growth for DTC brands through best-in-class paid social campaign execution, optimisation, and performance analysis across Meta and Tik Tok.

KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention

Salary: £40,000 – £55,000 DOE

Location:

Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)

At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies.

We’re not interested in vanity metrics or bloated agency processes. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth.

We manage over £10M in annual paid media spend across Meta and Tik Tok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts.

As part of one of the UK’s leading independent agency groups, we move fast, think commercially, and give talented people genuine ownership over the accounts they run. We’re also deeply AI-forward in how we operate - constantly improving workflows, reporting, creative testing, and decision-making through emerging technology.

This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact.

As a Senior Paid Social Specialist at Launch With Us, you’ll be responsible for managing and optimising paid social campaigns across a portfolio of high-growth DTC e-commerce brands.

You’ll work closely with Growth Strategists and Creative teams to execute campaigns that drive measurable commercial results. Your focus will be on campaign performance, scaling, testing, optimisation, and platform excellence across Meta and Tik Tok.

This role is ideal for someone who thrives in performance marketing, understands the mechanics behind successful paid social campaigns, and enjoys turning data into action.

• Extreme Ownership:
  You win or learn. Never blame.
• Radical Curiosity:
  Challenge assumptions. Explore what’s next.
• Kind Candour:
  Say what needs to be said, with honesty and purpose.
• Client-Centricity:
  Think like an owner. Act in your clients’ best interests, always.

Paid Social Campaign Management

• Manage and optimise paid social campaigns across Meta and Tik Tok for a portfolio of DTC e-commerce brands.
• Monitor performance daily and make proactive adjustments to improve efficiency and growth.
• Execute full-funnel strategies across prospecting, retargeting, and retention activity.
• Identify opportunities to scale winning campaigns while maintaining profitability.

Performance Analysis & Reporting

• Analyse campaign performance using Meta Ads Manager, Triple Whale, Shopify, and internal reporting tools.
• Track and optimise against key KPIs including NC-ROAS, CAC, MER, and eROAS.
• Deliver clear insights and recommendations to internal teams and clients.
• Diagnose account issues quickly and implement solutions with confidence.

Creative Performance Collaboration

• Work closely with Creative Strategists to provide feedback on ad performance, hooks, formats, messaging, and offers.
• Help shape testing roadmaps based on performance data and consumer insights.
• Identify creative fatigue early and proactively recommend new testing directions.
• Stay up to date with emerging creative trends across Meta and Tik Tok.

Client Communication

• Support Growth Strategists in client calls and performance reviews.
• Communicate campaign updates, insights, and opportunities clearly and confidently.
• Build strong relationships through reliability, responsiveness, and results.

Team Collaboration

• Collaborate closely within your pod to ensure strategy and execution remain aligned.
• Share learnings, winning tests, and platform insights with the wider team.
• Contribute to improving internal systems, workflows, and testing frameworks.

• 3+ years of hands-on paid social experience…