Senior Manager, Trade & Partner Communications, Penguin Ventures

Senior Manager, Trade & Partner Communications, Penguin Ventures

Penguin Ventures is the consumer products and experience team of Penguin Random House Children’s UK. We manage and exploit our portfolio of iconic literary brands and characters:
Peter Rabbit, The Snowman, Spot, Flower Fairies and more, across product,experience and digital. We find new ways to tell the world's favourite stories by creating strategic partnerships in licensing, retail, promotions, experiential, theatrical, exhibitions; in location-based experiences; and across the digital landscape.

The role

This Communications role is focused on telling the Penguin Ventures storyoffthe page by creating and delivering a clear, strategic, year-round narrative for Penguin Ventures and its licensing programme. It requires a blend of PR and marketing skills to communicate creatively and effectively across key channels including trade media, licensing awards, commercial advertising,Ventures experiences, and licensee trade communications and marketing.

Key responsibilities:

• Ensure Penguin Ventures and its licensing programmemaintainsa strategic consistent profile across the licensing trade.
• Develop and deliver a strategic programme of trade announcements/stories that reflect wider licensing activity
• Write press releases,quotesand messaging; manage feedback/approvals with the wider PRH comms team
• Drive awareness of brand activity to support partner retention and new business development
• Secure profile opportunities for Ventures execs at key industry moments
• Build andmaintainrelationships with trade press, show organisers and awards stakeholders
• Trade shows (BLE, Licensing Expo): lead comms planning and delivery (advance editorial, show dailies, photography, stand activity/costume characters, coverage collation)
• Awards shows/sponsor ships: support messaging and comms within sponsorship packages
• Own the Ad-Ventures licensee newsletter, coordinating inputs from Ventures/brand teams to deliver engaging partner updates
• Review ad hoc opportunities from trade press/global agents and assess fit against overall comms strategy

• Manage industry awards submissions end-to-end:identifyentries with the team, coordinate licensee input, produce copy and imagery, manage timelines,approval sand final submissions.

• Support editorial and industry moments through paid trade placements.
• Identify and book print/online ad opportunities with key trade press partners
• Align advertising activity with trade shows and editorial moments to maximise visibility
• Coordinate creative and messaging with the Ventures Creative Director
• Deliver all print/digital assets on time and to specification

• Amplify the experiences business andidentifyopportunities that drive trade and consumer coverage.
• Spot opportunities to integrate key licensees and deliver joined-up storytelling
• Consider audience experience, influencer angles and wider PRH tie-ins (including books)
• Ensure activity supports the overarching brand narrative for key properties
• Provide comms support to Ventures colleagues and attend meetings/calls where needed to mitigate reputational risk

• Build direct relationships with licensees to support brandPR and coordinated marketing activity.
• Manage social/marketing approvals with licensees
• Coordinate seasonal opportunities (e.g., Christmas gift guides) to promote licenseeproductsand publishingin consumer media
• Developgifted influencer activity and product integration to secure authentic, unsponsored coverage, co-ordinated with
  
  Owned
  
  Brand Marketing and Social Media Manager
• Support influencer events through product placement, theming/styling and goody bags

• Deliver consumer-first, brand-led integrated PR/marketing across key annual brands.
• Partnerwithand support
  
  Owned Brand Marketing andPRcommstodeliverintegratedcampaigns (e.g., Peter Rabbit, Spot, The Snowman)
• Support and drivecollaboration across PRH Children’s(Ventures, BMPR, editorial, sales, rights) to ensure joined-up delivery and messaging

Apassion anddeep experience indriving noise across the licensing industry.

We’…