Marketing Lead Merchanting Division

Marketing Lead
- Merchanting Division Haldane Group, one of the UK's Top 10 builders' merchants, is looking for a strategic and transformational Marketing expert to completely reimagine how trade professionals experience our Merchanting branch network, online, on the phone, at the counter, and on site. We need someone who understands omni-channel and B2B commerce; can transform platforms and campaigns; drives revenue growth across every channel;

thinks strategically but executes hands-on; wants to build something meaningful. If that's you don't wait, don't overthink it, we are waiting for your application! You Will Love This Role If You If you get excited by transformation, not just optimisation. If you want ownership, not task execution. If you want to build something, not maintain something. If you think commercially, not just creatively, are data-driven but customer-obsessed too.

What you'll be doing Strategic (30% of your time) Own the omni-channel marketing and B2B ecommerce expansion roadmap for the Merchanting Division Define what "world-class omni-channel trade experience" means for us Build business cases for platform and marketing investment Set KPIs that drive real business growth across every channel Report to senior leadership on marketing and digital performance Hands-On (50% of your time) Partner with IT on platform builds and enhancements Create campaigns, write copy, build content calendars Analyse data across channels, run tests, optimise funnels online and offline Manage agencies and technology partners Work with the Category team on product content, pricing, and promotions Collaborate with branch managers on digital adoption and local marketing execution Get out to branches regularly, not occasionally Leadership (20% of your time) Build and develop the divisional marketing team Evangelise omni-channel thinking internally Mentor colleagues on marketing and digital best practice Drive cultural change: every branch colleague is part of the customer experience What You Will Build A True Omni-Channel Trade Experience The branch network is our superpower.

Your job is to weave digital through every touchpoint. The B2B Ecommerce Platform That Trade Customers Need Not just ecommerce. A digital trade hub built for our branch network Marketing for Every Customer
- One Brand, Two Voices Homeowners want inspiration and confidence. Trade professionals want speed, spec, and certainty. Great merchant marketing speaks fluently to both and you'll make sure ours does. Content That Builds Authority Become the trusted expert Integrated Omni-Channel Campaigns Every channel, one message, measurable ROI What you'll bring You Know Our World. This comes first, because it's where marketing has let merchants down before.

You know the builders' merchant / building materials industry, or a closely related construction supply sector: the products, the suppliers, the seasonality and how contractors, builders, developers, self-builders and DIY customers actually buy. You can hold your own at a trade counter, not just in a marketing meeting. Omni-Channel Marketing Leadership. You've led marketing across physical and digital channels, not just run a website.

You understand how stores/branches and digital reinforce each other, how to measure cross-channel journeys, and how to get buy-in from the people behind the counter. B2B Ecommerce Experience. You have done this. Not just "worked in ecommerce" specifically B2B ecommerce. You understand trade accounts, credit terms, bulk ordering, project-based buying, and how businesses purchase differently from consumers. You can talk intelligently about account-based commerce, customer-specific pricing, and B2B user journeys.

Digital Marketing Mastery. You have run integrated campaigns across SEO, SEM, paid social, email, and content. You know your CAC from your CLTV. You can show specific results: "increased organic traffic by X%, improved conversion by Y%, grew revenue by Z%." Commercial Brain. You think in revenue, margin, and ROI. You build business cases. You understand customer economics. You make data-driven decisions.

Numbers excite you. Platform Knowledge. Hands-on experience with ecommerce platforms (Shopify, Magento, Woo Commerce, custom B2B systems). You know what's possible, what's hard, and how to scope technical builds. You can talk to developers in their language. Track Record of Growth. You have grown revenue through marketing and ecommerce before. You can point to specific wins and explain exactly how you delivered them.

Bonus if you've connected online and in-store channels or added B2B capability to a B2C platform. Communication Excellence. You write compelling copy. You present to senior leadership. You get buy-in from sceptical branch managers. You translate technical into simple. You influence without authority. Driver and Travel. Full UK licence and genuinely happy to travel across our NI, England, and IOM branch network.

This isn't occasional - it's regular.…