Digital Marketing Executive

VANRATH is working with an award-winning print and brand design business in Belfast on the appointment of a Digital Marketing Specialist. After 15 years of steady growth, the company is continuing to invest in its digital and e-commerce offering, and this role has been created to shape that strategy and get the most out of their recently developed e-commerce platform.

This will suit someone creative and commercially minded who is comfortable working from data as well as instinct, and who wants real ownership rather than a purely delivery focused post.

The Role

Key responsibilities include:

Develop and deliver the digital marketing strategy across two established brands Manage the digital marketing calendar and coordinate campaign delivery end to end Build and run promotional campaigns spanning product launches, client projects, company news and brand activity Use data and customer insight to shape the e-commerce product portfolio and commercial offering Keep a consistent, engaging brand presence across every digital channel Maintain and improve online content and the wider customer journey Write engaging blogs, website copy and other digital content Run the organic social media channels across both brands Monitor online comments and enquiries and respond to them Track campaign performance and turn it into actionable insight Manage the digital marketing budget with an eye on return on investment Build relationships with customers, prospects and industry partners

The Ideal Candidate Minimum two-three years' digital marketing experience Degree in marketing or a related discipline Track record of developing and delivering digital marketing strategies Working knowledge of Google Ads and Google Analytics

Experience of marketing automation platforms Email marketing experience Familiar with web publishing, SEO tools and website content management Strong attention to detail with the ability to juggle several priorities at once Creative, commercially minded and at home in a fast paced environment Benefits and Salary Competitive salary, dependent on experience Permanent, full time position Belfast based with an established and growing business Full ownership of the digital marketing strategy Real influence over how the e-commerce offering develops Collaborative and creative working environment

Skills:

Marketing Digital Marketing GA4 Events SEO Email Marketing Benefits:
Fantastic company benefits pack