Head of Organic Search

Shape the future of organic growth across one of the world’s largest veterinary networks.

As our first dedicated Head of Organic Search, you will build and lead a new group function designed to turn organic discovery into a measurable customer growth channel across multiple markets, brands and hundreds of clinic locations.

You will define how we scale organic performance across the Group: creating reusable technical standards, content frameworks, local search playbooks and AI-search capabilities that can be deployed centrally and adapted locally.

You will lead a small group team working closely with product, engineering, analytics and local marketing teams to generate customer acquisition and commercial growth, not just rankings and traffic.

• Help millions of pet owners more easily discover, understand and choose the right veterinary care
• Build a new global organic search function from the ground up.
• Define how organic growth should work across multiple countries, brands and digital platforms
• Shape our approach to AI-powered, answer-engine and agentic search as customer discovery evolves
• Turn SEO expertise into scalable Group products and capabilities rather than solving the same problems market by market
• Work with senior leaders across Marketing, Product, Engineering and Analytics.

• Define and deliver the Group organic search strategy, prioritising markets, services and initiatives based on customer and commercial opportunity across international markets.
• Build a scalable operating model that clearly defines what should be created centrally, what can be standardised and what should remain locally adapted.
• Turn organic-search expertise into reusable Group products, including clinic-page blueprints, service-page frameworks, technical SEO standards, local-search playbooks, content frameworks and QA processes.
• Lead technical SEO across the Group, partnering with Product and Engineering to improve site architecture, crawlability, indexation, structured data, internal linking, page performance and tracking.
• Build a scalable local-search strategy across a large network of physical clinic locations, improving discovery, consistency and conversion.
• Own and evolve our approach to AI-powered and agentic discovery, translating emerging search behaviours into practical technical, content and measurement standards.
• Work with the AI & Content Manager and clinical stakeholders to develop credible, useful and scalable content that can be efficiently localised across markets.
• Diagnose performance differences across markets, brands, clinics and services and turn insight into clear priorities and actions.
• Act as the Group subject‑matter expert on how search is evolving and what those changes mean for our customer‑acquisition strategy.

• Strong SEO and organic growth expertise with credible technical knowledge.
• Experience leading organic search within a complex, multi-site, multi-brand or international environment.
• Demonstrable experience in connecting organic activity to customer acquisition, conversion and commercial growth
• Strong technical SEO knowledge, including site architecture, crawlability, indexation, structured data, internal linking and performance
• Deep understanding of local search and the challenges of driving organic discovery across large physical location networks
• A player‑coach mindset: able to set the strategy while remaining comfortable diagnosing problems, interrogating data and getting into the detail. A real hands‑on leader who enjoys execution and not just strategy.
• Experience building functions, frameworks or operating models from scratch.
• Strong commercial and analytical mindset with the ability to prioritise opportunities based on likely business impact.
• Ability to influence stakeholders and drive change through collaboration.
• Comfortable operating in ambiguity and setting priorities in a fast‑changing environment.

• Organic-search leadership within a large international, multi-brand or multi-location business. This can be either client‑or agency side with multiple clients and markets.
• Experience scaling SEO through shared platforms, templates, standards…