Web Product Manager

Sweep is hiring a Web Product Manager to own  and turn it into one of our strongest channels for acquisition, conversion, and storytelling.

Sweep maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports to run the best sustainability programs. Sweep empowers companies to build resilience to global challenges with technology.

The web is where a growing share of our audience first meets Sweep. We want a single owner for that experience: someone who sets the strategy, holds the roadmap, and is accountable for how the site performs. You will bring central ownership to  and lead close collaboration across content marketing, design, product marketing, and our agency partners.

As our first web product manager, you will shape the strategy and the roadmap from the ground up. You will make data-informed calls on what to build, and you will run the site like a product: owning its performance across traffic and conversion, and owning its tech stack.

We are looking for a strategic builder who gets excited about scaling performance, shipping better customer experiences, and leading teams across design, development, and marketing. You are comfortable setting strategy without an existing playbook, and you can turn Sweep's goals into a clear, prioritized web roadmap.

To be more specific, this includes:

1. Own the website as a product

Be the single person accountable for

• Set the vision, strategy, and roadmap for how the site performs against its goals
• Prioritize the roadmap by growth impact, not by request volume
• Lead close collaboration across marketing, design, product, and agencies around one plan

2. Drive traffic and conversion

Grow the numbers that matter, and know why they moved.

• Own conversion rate optimization across acquisition and conversion, from first visit to qualified pipeline
• Find the highest-leverage opportunities and ship them with design, growth, and content

Partner with SEO and paid channel owners on on-page requirements and landing page experiments

3. Build the experimentation program

Make testing fast, rigorous, and worth it.

• Build the web experimentation program across
• Raise the team's velocity and rigor over time: hypotheses, landing pages, analysis, rollout
• Build the tooling and funnel infrastructure that makes experimentation fast and measurable
• Build a clear ROI story for what we test, not just a backlog of A/B tests

4. Own the tech stack and performance

Keep the setup modern, measured, and fast.

• Own the web tech stack and keep it current as web tech changes fast
• Establish the analytics foundation: instrumentation, dashboards, and funnel reporting to make growth decisions quickly
• Keep the site secure, compliant, and accessible across the markets we serve

5. Lead international and localization

Make the site perform in every market we sell in.

• Own the localization strategy for the web
• Partner with regional marketing and localization teams so the site performs in every language and market

6. Bring the teams together

Turn a shared site into one owned product.

• Coordinate inbound web requests from marketing, sales, and other teams, prioritized by growth impact rather than request volume
• Work across content, design, product marketing, and agencies to ship
• Build a durable measurement story for the web and share it regularly with marketing and executive leadership: what we are testing, what we have learned, and what it is worth to the business

What success looks like in year one

• has a single owner and a clear roadmap tied to growth
• Traffic and conversion are trending up, and you can show what moved them
• The experimentation program is live: hypotheses in, learnings out, value quantified
  
  The teams that touch the site know how to work with it and with you
• Leadership has a clear, regular read on what the web is worth to the business

At Sweep, artificial intelligence is part of how we work, learn, and build. Every team member uses AI tools daily to speed up operations, improve decision making, and unlock creativity. We don’t expect you to be an expert on day one, but we do expect curiosity, a…