Marketing Automation Specialist

Marketing Automation Specialist 35-45 Belfast (Hybrid) MCS is delighted to be partnering with a global manufacturing organisation at the forefront of advanced technology to recruit a Marketing Automation Specialist. Our client is a high-growth, global manufacturing business with operations spanning the Americas, EMEA and APAC. Renowned for its technological innovation and commitment to sustainability, the organisation plays a leading role in supporting industries focused on energy efficiency and the transition to cleaner, more sustainable technologies.

Key Responsibilities The role will work closely with marketing communications, digital marketing, sales operations, analytics, and web teams to deliver effective, data-driven marketing programmes. Partner with marketing communications to identify, establish, and nurture key audiences, defining audience goals and proactively reporting on audience size, engagement, and overall health. Administer and optimise the marketing automation platform, including Salesforce Marketing Cloud Account Engagement (Pardot).

Manage engagement programmes, automation rules, email templates, dynamic content, segmentation lists, and audience journeys.

Essential Criteria : 2 years of hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement in a marketing operations or technical marketing role. Salesforce Certified Marketing Cloud Account Engagement Consultant, with demonstrated ability to translate business requirements into scalable marketing automation solutions. Strong knowledge of email marketing best practices, marketing automation workflows, and lead management. Proficiency in HTML/CSS for email templates, including appropriate UTM and tracking implementation.

Experience with Power BI, Google Analytics, or similar reporting and analytics tools. Demonstrated ability to collaborate effectively across Marketing, Sales, and Operations teams. Strong analytical mindset with excellent attention to detail and a commitment to data quality. Proven ability to troubleshoot complex technical issues effectively in time-sensitive environments. The ideal candidate combines strong technical marketing automation expertise with excellent analytical and communication skills.

You will be comfortable working across teams, managing complex campaign requirements, maintaining high data-quality standards, and using technology and insight to improve marketing performance.

How to apply

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss. MCS Group is committed to providing equality of opportunity to all.