Chief Marketing Officer, MI+ Theranostics

Job Description Summary

The Chief Marketing Officer will lead global marketing for the MI and Theranostics portfolio.

This is both a business leadership role and a creative leadership role. The CMO will work closely with the Product Modality Leader and regional commercial teams to define where the business will grow, how the portfolio will win and how the portfolio will show up in the market.

Help define and implement the global growth strategy for business.

This includes identifying the biggest growth opportunities, understanding customers and competitors, and helping the business make clear choices about where to invest, differentiate and prioritize.

Create a clear and compelling story for the business.

Translate complex technology, clinical evidence and product roadmaps into simple, memorable stories. Ensure major launches have a strong creative idea and that individual product stories connect to a broader portfolio narrative.

Turn marketing strategy into business performance.

Lead the marketing approach for new product launches, pricing, installed-base growth and customer activation. Partner with regional and commercial teams to increase awareness, preference, adoption, market share, orders and revenue.

Ensure global strategy works in local markets.

Create clear alignment across product, marketing and commercial teams, while giving regions the flexibility to adapt execution to customer and market needs.

Lead and develop a global marketing and product management team.

Set clear priorities, build strong talent and create a culture that is customer-focused, creative, accountable and commercially minded.

Success will be measured through:

• Market share, orders and revenue growth

• Price accretion and stronger value capture

• Successful commercialization of new products

• Growth from the installed base

• Clearer and more differentiated portfolio positioning

• Stronger customer awareness, preference and adoption

• Distinctive creative work that strengthens the business

• A high-performing global marketing organization

We are looking for a global marketing leader with strong business judgment, commercial experience and creative instinct.

The successful candidate will know how to turn customer insight into growth strategy, translate complex technology into compelling stories and work across a global organization to deliver results.

They will also be comfortable leading teams, influencing senior leaders, making trade-offs and operating in a complex matrix.

• Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience

• Ten or more years of marketing experience, including product marketing

• Experience leading global teams

• Experience in product launches, commercialization, pricing or portfolio strategy

• Healthcare or medical technology experience required

• Strong written and verbal communication skills

• MBA or relevant advanced degree

• Experience in Imaging, Radiology, Theranostics, Molecular Imaging or adjacent healthcare technology markets

• Product management, sales or regional marketing experience

• Experience developing portfolio, launch or brand campaigns

• Experience leading creative teams, agencies or integrated marketing programs

• Strong understanding of segmentation, positioning, pricing and lifecycle management

• Proven ability to lead change and work effectively across a matrixed organization

The CMO will demonstrate GE Health Care’s leadership behaviors:
Act with humility, Lead with transparency and Deliver with focus.

The leader will also be responsible for maintaining high standards for patient safety, customer satisfaction, quality and compliance, including appropriate review and approval of external marketing communications.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions…