ECommerce Marketing Specialist

Overview of the Company Our client is an award-winning print and brand design business based in Belfast, combining creative expertise with a growing digital and eCommerce offering. The business is continuing to develop its online proposition and is looking for a commercially minded E-Commerce & Digital Marketing Specialist to help shape its digital strategy, increase online revenue and deliver an excellent customer experience.

This is a hands-on role combining eCommerce management, digital marketing, website optimisation, customer acquisition and digital product development. Benefits & Salary Competitive salary, commensurate with experience Opportunity to play a key role in shaping a growing eCommerce function Creative and collaborative working environment Opportunity to influence digital strategy and product development Varied role combining commercial, creative and analytical responsibilities

Career development within a growing business Necessary

Skills & Qualifications Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business or a related field Around 2 years' experience in an eCommerce and digital marketing role

Experience with digital marketing automation software Experience using Google Ads and Google Analytics Knowledge of website publishing and CMS platforms Experience developing and executing email marketing campaigns, ideally using Klaviyo Strong knowledge of SEO and relevant optimisation tools Ability to manage multiple priorities in a fast-paced environment Creative mindset with the technical confidence to bring ideas to life

Job Responsibilities Develop and implement the eCommerce and digital marketing strategy across the business's online brands Manage website content, landing pages, promotions and online merchandising through the CMS Influence the eCommerce product portfolio and commercial proposition using data-driven insights Identify opportunities to maximise online revenue and customer acquisition Ensure websites remain technically sound, mobile responsive, user-friendly and SEO compliant Monitor website performance, uptime, page speed and customer usability Develop and execute digital promotional campaigns and product launches Manage the digital marketing calendar and ensure campaigns are delivered effectively Shape online content and the overall customer experience and UX journey Track digital marketing performance and provide actionable commercial insights Produce and interpret digital marketing reports to identify opportunities for growth Manage the digital marketing budget and maximise return on investment Create engaging blogs, website content and other digital assets Manage organic social media channels across the company's brands Monitor and respond to social media engagement while building relationships with customers, prospects and industry partners Work collaboratively across the wider business to support brand growth and digital product development Next Steps

To apply , please submit your CV via this job portal.

Skills:

Ecommerce Marketing Digital Marketing Communications Events Planning SEO Email Marketing Benefits:
Training Career progression Insurance.