Marketing Manager - Lamborghini + Bentley

About us:

We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we're committed to recognising the valuable contribution each person makes. That's why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

Location:

Belfast, Charles Hurst - on site Salary: £38,000 - £40,000 per annum (depending on experience) + Benefits Contract Type:
Permanent, Full-Time

Hours:

37.5 hours per week, Monday to Friday, 9:00am - 5:30pm Reporting to:
Head of Marketing, Charles Hurst About the Role An exciting opportunity has arisen for a Marketing Manager to support two of the world's most prestigious automotive brands, Lamborghini and Bentley, reporting directly to the Head of Marketing for Charles Hurst. As Marketing Manager, you'll play a key role in driving brand awareness, customer engagement, enquiry generation and retention across both marques.

Working closely with the Head of Marketing, manufacturer partners and internal stakeholders, you'll develop and deliver impactful marketing strategies that reflect the exclusivity, heritage and customer experience synonymous with luxury automotive retail. This role requires a commercially minded and agile marketing professional who can balance creativity with performance, understand the differing requirements of multiple brands and products, and react quickly to changing business and market conditions.

You'll be expected to take ownership of campaigns from planning through to delivery, measurement and optimisation, ensuring activity delivers against both brand and commercial objectives.

Key Responsibilities Lead Generation & Customer Retention Develop and deliver innovative marketing initiatives to generate high-quality sales and aftersales enquiries. Create customer retention strategies that enhance loyalty and strengthen long-term relationships with existing clients. Support VIP customer acquisition and ownership events to drive engagement and brand affinity. Brand & Manufacturer Partnership Act as the key day-to-day marketing contact for Lamborghini and Bentley manufacturer partners.

Understand the individual requirements, customer profiles and commercial priorities of each brand, adapting marketing activity accordingly. Ensure all marketing activity adheres to OEM guidelines and brand standards. Build strong relationships with manufacturer representatives and maximise available marketing support and funding opportunities. Marketing Strategy & Campaign Delivery Working with the Head of Marketing, create and manage annual and quarterly marketing plans for both brands, responding appropriately to changing business needs, stock requirements, product priorities and market conditions.

Develop and deliver targeted multi-channel campaigns across digital, social media, CRM, events and traditional marketing channels. Take ownership of campaigns from concept and briefing through to implementation, optimisation and post-campaign analysis. Monitor luxury automotive market trends, competitor activity and customer behaviour to inform marketing strategy and campaign decisions. Work closely with compliance teams to ensure all communications meet FCA, ASA and manufacturer requirements.

Digital Marketing & Campaign Optimisation Demonstrate a strong understanding of digital campaign delivery, including campaign tagging, tracking, measurement and reporting. Monitor campaign performance throughout the campaign lifecycle, using data and insight to optimise activity and improve results. Adjust campaigns,…