Marketing Automation Specialist

Marketing Automation Specialist Belfast (Hybrid) 35-45K Northern Ireland | Global Semiconductor Business | Marketing Automation / Salesforce / Pardot Marketing expertise. Technical capability. Global impact. Ready to take your marketing automation expertise into a genuinely global role? A global leader in the semiconductor industry is looking for a Marketing Automation Specialist to join its global digital marketing team, working across North America, Europe and Asia.

Based in their growing Belfast team , this is a role for someone who knows marketing, understands the technology behind great automation and wants the freedom to keep learning, developing and making an impact. You'll join an exceptional, collaborative and multicultural culture, working with specialists across Marketing, Sales, Digital, Web, Communications and Analytics, and you'll have real ownership. The role Sitting at the intersection of Marketing, Technology, Data and Sales, you'll help shape how global audiences are engaged, nurtured and converted.

Using Salesforce Marketing Cloud Account Engagement (Pardot), you'll build and optimise sophisticated marketing automation and nurture programmes, helping turn audience engagement into meaningful opportunities for the business. You'll work closely with the Head of Global Digital Marketing and stakeholders around the world to understand what they need, challenge thinking and translate marketing requirements into scalable automation solutions. You'll be responsible for:
Building and optimising automated campaigns and nurture journeys using Pardot / Marketing Cloud Account Engagement. Creating segmentation, automation rules, dynamic content, lead scoring and data-routing processes. Developing personalised emails, forms and automated customer journeys. Managing the flow of Marketing Qualified Leads between Marketing and Sales. Using campaign, audience and funnel data to identify what's working and where performance can improve.

Maintaining accurate data and alignment between marketing automation and Salesforce CRM. Managing HTML/CSS email templates, UTM tracking and campaign attribution. Troubleshooting automation, synchronisation, deliverability and data issues. Working globally across Sales, Digital Marketing, Web, Communications, Analytics and Operations. What you'll bring First and foremost, you're a marketer. You understand audiences, customer journeys, lead nurturing and what effective B2B marketing looks like.

You also have the technical knowledge to turn that thinking into effective marketing automation. We're looking for: 2 years' hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement. Strong marketing automation, email marketing and lead-management expertise. Experience creating automated nurture journeys and workflows. Knowledge of audience segmentation, lead scoring and lead routing. A good understanding of Salesforce CRM and Marketing/Sales integration.

HTML/CSS knowledge for email templates and experience with UTM/tracking.

Experience with Power BI, Google Analytics or similar analytics tools. Strong analytical and problem-solving skills. The ability to troubleshoot complex marketing automation issues. Salesforce Certified Marketing Cloud Account Engagement Consultant certification is highly desirable. Communication matters here This is not a role where you'll sit behind a platform all day.

You'll work with colleagues from different disciplines, countries and cultures, so you'll need to be an excellent communicator and relationship builder. You'll be confident speaking with Sales one minute and Digital, Web or Communications the next, understanding different priorities and bringing people together around the right solution. You'll be…