Marketing & Business Development Manager

Marketing & Business Development Manager - flexible location

Switalskis Solicitors Limited
Full-time Permanent

ABOUTUS

Switalskis is an award-winning law firm, recently listed inThe Sunday Times Best Places to Work for the third consecutive year.

Established in 1993 by Stephen Switalski, we began with afocus on child care law and criminal law from a single office in Wakefield. Since then we’ve expanded to 12 locations employing approximately 400 people who provide a wide array of specialist legal services.

A career at Switalskis means being part of a firm that caresand is here for you. We’re dynamic and progressive, and we never stand still.

Last year we were crowned Large Firm of the Year at The Yorkshire Legal Awardsand named in the top 50 fastest growing companies in Yorkshire in the Yorkshire Growth Index.

THE ROLE

We are looking for an enthusiastic, experienced and strategically minded Marketing & Business Development Manager to play aleading role in the continued growth of the firm.

In this role you can be based from any of our offices across Yorkshire.

This hybrid role spans marketing, communications and business development, witha particular focus on supporting business growth, strengthening client and referrer relationships, and enhancing the firm's profile across our property and corporate service areas.

Reporting to the Head of Marketing & Business Development, you will lead the development and delivery of Marketing & BDplans, build strong relationships with key stakeholders, identify growth opportunities, and oversee the successful delivery of campaigns, projects andteam outputs.

WHAT YOU'LL BE DOING

Stakeholder Management

• Lead relationships with directors, service areas and key internal stakeholders,including committees and the management team.
• Bean ambassador for the firm's brand and values.

Strategic Marketing & BD Planning

• Playa key role in the creation and delivery of marketing and business development strategies for your service areas.
• Develop annual marketing plans aligned to business objectives and focused on measurable outcomes.
• Conduct market, client and competitor research to identify opportunities forgrowth and differentiation.
• Overseethe delivery of marketing and business development activity and campaigns.
• Ensure consistent brand messaging across all channels.
• Leadand coordinate initiatives include:
• PRand media relations.
• Events,sponsor ships and community engagement.
• Website,digital marketing and social media.
• Advertising campaigns.
• Awards,directories and recognition programmes.
• Measure,evaluate and report on return on investment.

Business Development Leadership

• Support the development and delivery of business development strategies across the property and corporate service areas, helping to drive sustainable growth.
• Identify and develop opportunities with target clients, referrers and strategic partners, building strong external relationships and supporting theconversion of opportunities into instructions.
• Work closely with directors and practice teams to develop commercially focusedBD plans and ensure agreed actions are delivered.
• Assist with the development and promotion of existing and new services, including market positioning, client targeting and launch activity.
• Leadon pitches, proposals and credentials, coordinating input from fee earners and helping maximise conversion opportunities.
• Monitor and report on business development activity, pipeline performance and ROI,making recommendations for continuous improvement.
• Manage relationships with key suppliers, including PR, digital and brand agencies, ensuring high-quality delivery and value for money.
• Build,manage and monitor marketing and business development budgets.

Client Satisfaction & Insight

• Oversee client feedback channels, including Trustpilot, Review Solicitors, Googleand legal directories.
• Maintaina strong bank of testimonials, case studies and client success stories.
• Useclient insight to inform marketing and business development activity.

Reporting & General Responsibilities

• Produce monthly management reports and KPI updates.
• Contribute to firm-wide projects and strategic initiatives.
• Ensure compliance with internal policies and procedures.
• Undertake any other reasonable duties as required by senior leadership.

WHAT WE’RE LOOKING FOR

• Atleast 5 years' marketing experience within the property, corporate or professional services sector, ideally within a law firm.
• Proven success delivering marketing and business development initiatives,including building relationships, identifying opportunities…