External Communications Manager

Every minute of every day, Smiths Detection’s threat detection and security screening technology helps to protect people and infrastructure, making the world a safer place.

Smiths Detection, part of Smiths Group is a global leader in the development, manufacture and management of security and detection solutions designed to make the world a safer place. Our technology provides threat detection and screening solutions for customers in our key markets: aviation, ports and borders, defence, and urban security.

Our expertise spans 21 global offices, seven manufacturing sites and five R&D centres, with a global network of 3,000 dedicated colleagues contributing towards over 40 years at the frontline of advances in safety and security.

This results in careers built on variety and the opportunity to work on a range of state-of-the-art solutions, where you can develop your knowledge and experience every day.

Reporting to the Head of AI, Creative & External Communications, you will play a pivotal role in shaping how Smiths Detection is seen, heard, and understood across global markets.

As Communications Manager, you will lead media relations, thought leadership, social media strategy, agency management, and reputation-building initiatives that strengthen our brand and support our business objectives. Working at the intersection of communications, digital engagement, and emerging AI-powered discovery channels, you will help ensure Smiths Detection remains visible, relevant, and influential within the global security industry.

This is a strategic yet hands‑on role, ideal for an experienced communications professional who combines strong storytelling and media expertise with a data‑driven mindset and a passion for innovation.

• Develop and deliver external communications strategies aligned with business and brand objectives.
• Build compelling narratives and thought leadership programmes that enhance Smiths Detection's reputation and market position.
• Drive proactive media engagement and cultivate strong relationships with journalists, commentators, and industry influencers.
• Translate complex technical, regulatory, and security-related topics into clear and engaging communications.
• Manage and optimise relationships with external PR and communications agencies.
• Support executive visibility through media engagement and external positioning opportunities.
• Collaborate closely with internal communications, content, marketing, and creative teams to deliver integrated campaigns.

• Drive visibility across traditional search engines and emerging AI-powered search environments.
• Apply SEO, GEO (Generative Engine Optimisation), and AEO (Answer Engine Optimisation) principles to communications and content strategies.
• Monitor and improve how Smiths Detection is represented across search engines and AI platforms.
• Use data and insights to strengthen brand authority, discoverability, and audience engagement.

• Develop and deliver social media strategies across Linked In, You Tube, and Instagram.
• Own and manage the corporate social media content calendar.
• Partner with creative and content teams to develop engaging, video-led campaigns.
• Oversee social listening, governance, and reputation management processes.
• Analyse channel performance and continuously optimise content effectiveness and audience growth.

• Establish KPIs and performance frameworks across communications activities.
• Monitor media coverage, sentiment, share of voice, visibility, and engagement metrics.
• Hold external agencies and partners accountable for performance and delivery.
• Present actionable insights and recommendations to senior stakeholders.

You are an experienced…