Head of Brand

Simmer is one of the UK’s fastest-growing consumer brands, built on a simple idea: healthy food should taste extraordinary.

Founded by brothers Simmy and Jhai with £10 of ingredients, we’ve grown into a profitable, bootstrapped £100M+ ARR business and the fastest-growing food business in Europe (FT1000), serving tens of thousands of customers across the UK.

But we still think we’re early.

Our ambition is to become the defining brand in healthy eating.

We’re fully founder-led, with no private equity or corporate layers. The founders still run the business, set the standard and stay deeply involved in the work. That means decisions happen quickly, ownership is real and the people who join us have the opportunity to materially shape what Simmer becomes.

We’ve built scale through product quality, performance marketing and founder-led storytelling.

Now we’re entering the next phase: building the brand to match the scale of the business.

We’re looking for a Head of Brand to lead that next chapter.

This isn’t a role for someone who wants to inherit a finished brand playbook.

We want someone who gets excited by the opposite: joining a challenger brand with real scale and momentum, working out what the next version should look like, and building the team, systems and creative engine to get us there.

There’s already a lot to build from: a product customers love, significant performance marketing capability, a founder with a strong audience and instinct for content, and an ambitious creative team.

What we don’t yet have is the fully built Brand function around it.

That’s what you’ll create.

You’ll work directly with our Founder and closely with Growth, Performance, CRM, Product and E-commerce to define how Simmer shows up, turn commercial priorities into campaigns people actually care about, and build an in-house creative organisation capable of producing brilliant work consistently.

The ambition is bigger than making things look better.

We want to build a brand that is distinctive, culturally relevant and commercially powerful - one that can increasingly create demand rather than simply capture it.

You’ll own Brand and the creative output around it.

That means:

• Build the Brand function. Create the positioning, messaging, content pillars, campaign calendar and operating rhythms that give the team clarity without adding unnecessary bureaucracy.
• Build an exceptional creative team. Develop the people already here and shape the team across creative strategy, content, production, editing and design.
• Create campaigns that travel. Turn product launches, partnerships and cultural moments into strong narratives that work across organic, paid, CRM, web, PR and beyond.
• Make Simmer social-native. Develop repeatable formats, stories and ideas people genuinely want to watch, share and engage with, rather than simply pushing traditional brand advertising into social channels.
• Build beyond founder-led content. Keep what’s authentic and powerful about our founder storytelling while creating a brand and content engine that can stand independently alongside it.
• Connect brand and performance. Work closely with our performance team so brand, creative and growth aren’t separate worlds. Understand what’s working commercially and use those insights to make the creative stronger.
• Raise the creative bar. Know when something should be fast, scrappy and low-fi and when a major brand moment needs to be exceptional.

You’ve probably spent meaningful time inside a high-growth challenger, DTC, consumer or culturally relevant brand and were there while something was being built.

You know what it feels like when the organisation is moving quickly, the answer isn’t obvious and there isn’t a…