Head of Marketing; AI-First

Location:Remote / Hybrid (UK — with US Eastern Time crossover)

Reports to:Managing Director

Role Type:Full-Time

Moggie is an AI-powered pet health technology company dedicated to ensuring no cat parent is

left guessing about their pet’s health.

Through our proprietary smart collar hardware and

machine learning models, Moggie tracks daily feline behavior to detect subtle health changes

early. The Moggie App translates behavioral telemetry into proactive reassurance for pet

parents and actionable guidance for veterinary care.

With manufactured inventory ready for deployment and a newly redesigned app rolling out,

Moggie is preparing for its major commercial relaunch across Direct-to-Consumer (DTC) and

Amazon channels.

We are seeking an
AI-First, Commercially Driven Head of Marketing
to analyze the market,

define and execute high-impact growth strategies, and continuously optimise campaigns using

data and analytics to scale Moggie’s customer acquisition, conversion, and retention engine.

This role will suit an experienced marketer who thrives under their own direction and leverages

modern AI tool stacks to maximise workflow output. Working closely with the Head of UI/UX and

Customer Experience you will build compelling narratives from real customer experience,

activate UGC pipelines and lead our commercial relaunch.

1. Strategic Market Review & Marketing Planning

• Conduct a thorough analysis of market segments, competitive landscapes, and
• positioning opportunities to establish the foundation for Moggie’s comprehensive growth
• and marketing strategy.
• Establish data-backed positioning and messaging frameworks tailored for cat parents,
• veterinary advocates and pet tech enthusiasts.
• Develop a rapid marketing copy and creative asset pipeline, deploying generative AI
• workflows (video synthesis, automated image variations, AI copy tools) to scale output.
• lifecycle emails, and brand collateral.
• Partner with the Head of Community to translate real customer stories, support insights,
• and telemetry data into authentic conversion assets and UGC campaigns.
• Expert & Clinical Partnerships:
  
  Collaborate with veterinarians, animal behaviourists,
• and feline health experts to build clinical credibility, validate Moggie's behavioral
• telemetry, and establish trusted endorsements.
• Influencer & Affiliate Engine:
  
  Execute a structured affiliate and creator strategy,
• partnering with pet content creators, community leaders, and brand ambassadors to
• drive conversion, social proof, and referral revenue.
• Brand Collaborations & Co-Marketing:
  
  Formulate strategic co-marketing partnerships
• with complementary pet care brands, subscription platforms, and pet services to tap into
• aligned customer bases.
• Earned PR & Media Relations:
  
  Package Moggie’s proprietary feline ML research,
• expert validations, and founder story into high-impact PR angles for top-tier pet, tech,
• consumer, and veterinary publications.

4. Performance Marketing & Funnel Economics

• Own global customer acquisition across Meta, Tik Tok, Google, Amazon, and AI-driven
• platforms, driving unit economics:
  Blended CAC, Marketing Efficiency Ratio (MER), LTV,
• and Contribution Margin.
• Directly manage and optimise paid performance campaigns, maintaining the flexibility to
• evaluate, onboard, or direct external channel specialists as acquisition scales.
• Own DTC conversion rate optimization (CRO) on Shopify, working with Product/UX and
• developers to run continuous landing page and checkout testing.

• Growth Track Record:5+ years of hands-on growth or performance marketing
• experience in DTC consumer tech, connected hardware (+ app), subscription platforms,
• or e-commerce.
• AI-First Operating Mindset:
  
  Demonstrable experience using generative…