TikTok Shop Trading and Operations Manager

Role:
Tik Tok Shop Trading & Operations Manager

Contract:

12m FTC ( with scope to increase )

Shift Pattern:
Full Time

Location:

UK

Are you ready to take your career to the next level? Boots is on the lookout for a Tik Tok Shop Trading and Operations Manager to join our dynamic Digital team here  you’re passionate about e-commerce and want to make a real impact, this could be the perfect opportunity for you!

You will lead Boots’ Tik Tok Shop channel, owning commercial performance and day-to-day operations for a business that’s new to the platform. This role is for a hands-on Tik Tok Shop specialist who can drive revenue growth, shape LIVE commerce, and build internal capability across Commercial, Marketing, Finance, Operations and Brand teams. You will act as Boots' in-house Tik Tok Shop expert, bringing proven experience from another Tik Tok Shop business and building capability across Commercial, Marketing, Finance, Operations and Brand teams.

Partner closely with the Boots Marketing lead, who will own content, creator and affiliate strategy.

• Own Tik Tok Shop GMV, sales and trading performance.
• Develop and manage the trading and promotional calendar.
• Optimise assortment, pricing, bundles and promotional mechanics.
• Identify growth opportunities and drive performance improvements.

• Manage day-to-day Tik Tok Seller Centre activity.
• Oversee product catalogue, listings and launches.
• Monitor account health, platform compliance and operational KPIs.
• Coordinate fulfilment, returns and customer experience with our partners

• Own the planning and execution of Tik Tok Shop LIVE shopping events.
• Develop a LIVE commerce calendar aligned to key trading moments.
• Coordinate product selection, offers, stock readiness and event execution.
• Partner with Marketing on hosts, creators and content planning.
• Analyse LIVE performance and optimise future events.

• Deliver weekly and monthly performance reporting.
• Monitor GMV, conversion, AOV, traffic, product and campaign performance.
• Use insights to continuously improve channel performance.
• Cross-Functional Leadership
• Act as the key point of coordination Marketing, Brand Teams, Supply Chain, Finance, Customer Services, Retail Media and external partners

• Develop Tik Tok Shop playbooks, SOPs and best practices.
• Upskill Boots teams on Tik Tok Shop operations and commercial levers.
• Build internal expertise and reduce dependency on external support over time.

• Hands-on experience managing a live Tik Tok Shop.
• Proven ownership of Tik Tok Shop sales and commercial performance.
• Strong understanding of Tik Tok Seller Centre.
• Experience with product listings, trading, promotions and reporting.
• Experience managing operational issues, fulfilment and marketplace performance.
• Strong stakeholder and cross-functional leadership skills.
• Experience with in retail, FMCG, beauty, wellness or consumer goods.

• Experience launching or scaling a Tik Tok Shop.
• Experience running Tik Tok Shop LIVE commerce events.
• Experience working with Tik Tok Shop Partners, agencies or large retail brands.
• Experience developing capability and training internal teams.

• Social content creation
• Influencer management
• Affiliate recruitment and management
• Organic social strategy
• Brand channel management
• Requires close partnership and understanding of how these activities drive Tik Tok Shop sales.

• At Boots, we offer a range of benefits to support your career and well-being, including:
• Boots Retirement Savings Plan with up to 12% company contribution.
• Generous employee discounts for you and a family member.
• Enhanced maternity/paternity/adoption leave pay.